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AdventGXtra Jul ’07

AdventGXtra AdventGXtra is the monthly newsletter for the AdventGX team. Each month, look here for the latest information about new AdventGX projects and initiatives and learn about our newest AdventGX team members.

July 2007

:: Projects
   :. Project 7 Day (7/7/7)
:: Team News
   :. Summer Internship & Big Bend with Kids Trip
Projects
Project 7 Day (7/7/7)
:. Project 7 Day (7/7/7)July was a very important month for us, the City of Van Horn designated (appropriately so) July the 7th of 2007 (7.7.7) as Project 7 Day. As you may know, Project 7
is the code name for the Van Horn Economic Development Initiative and on the 7th of July project accomplishments and future plans were showcased at the now
official Project 7 Room. Van Horn EDC Director Jeff McCoy did a Herculean effort in order to have the Project 7 room ready for the all day event. We would like to
take this opportunity to thank Mr. McCoy and the citizens of Van Horn for allowing us to be part of their community and share in their success.
 

– Project 7 Room

Located adjacent to the Clark Hotel Museum, the Project 7 Room serves as showcasing facility for the economic development initiative currently underway at Van
Horn (a 7 year plan). The Project 7 room will also serve as a meeting facility for project related activities and will house a GIS and data visualization workstation
and other supporting IT and connectivity infrastructure. We want to thank Judge Molinar for allowing us to borrow and restore a table form the original Van Horn
Courthouse as the Project 7 center piece. We also want to thank our regional coordinator Andrea Ramirez and her kids for helping with the renovation process as
well as our summer interns for helping with decoration and cleanup.


– Project 7 Newspaper Edition

To mark the event Mr. Larry Simpson, owner and editor of the Van Horn Advocate, produced a Project 7 Edition of his newspaper that narrated many of the
challenges, opportunities and future plans pertinent to this important initiative – a beautiful and first full color edition.

Team News
Summer Internship & Big Bend with Kids Trip
This year we expanded our summer internship to include, in addition to community development tasks, a travel documentary project code named “Big Bend With Kids”. We will be working on an article describing the program and and how rural communities in particular can take advantage of this model.

The following is a small sample of the sites we visited – check our on-line version of the website to see some neat pictures.

– YO Ranch

– Sanderson

– Big Bend and Chisos Mountains Lodge

– Van Horn

AdventGXtra Jun ’07

AdventGXtra

AdventGXtra is the monthly newsletter for the AdventGX team. Each month, look here for the latest information about new AdventGX projects and initiatives and learn about our newest AdventGX team members.
June 2007

:: AdventGX News
   :. AdventGX Board of Directors Meeting
:: Meetings/Presentations/Workshops
   :. Sonora Economic Development Initiative ASD Workshops
:: Projects
   :. Luz de Estrella Hires AdventGX
:: Team News
   :. Ulrike Gretzel Joins Executive Advisory Board
   :. Salih Yurttas Joins Executive Advisory Board
AdventGX News
AdventGX Board of Directors Meeting
AdventGX held its 2007 Board of Directors meeting on June 15th. In attendance:

– Dr Ron Robinson (Board Chairman)
– Dr Rick Giardino (Director)
– Dr Joseph O’Leary (Director – teleconfered)
– Dr Carson Watt (Director)
– Jose Quintana (President)
– Kelley Stewart (Comptroller and Corporate Secretary
– Chelsea Tatge (Intern)

The directors reviewed AdventGX’s activities and evolution since its incorporation, discussed models to scale up AdventGX’s professional services team and support for the ActiVets program. www.activets.org.

Meetings/Presentations/Workshops
Sonora Economic Development Initiative ASD Workshops
Sonora, Texas – AdventGX conducted a series of AGX Strategy Deployment (ASD) workshops with community leaders, citizens, and business representatives in Sonora on June 23 – 25. During these workshops, community members shared their ideas and vision for prosperity. AdventGX will help the community prioritize projects, functions, and tasks that need to be implemented to help Sonora’s residents realize their vision. This first phase of the project will conclude in an economic development plan aimed at leveraging the community’s existing assets and identifying Sonora’s best developmental opportunities. In addition to the workshops, AdventGX team members took the opportunity to explore the community and get to know many of its residents

Projects
Luz de Estrella Hires AdventGX
Luz de Estrella Winery – located in Marfa, Texas adjacent to the famous and mysterious Marfa Mystery Lights – hired AdventGX to support its rapid growth and to help develop a new
business component to compliment its current operations. “We are very excited about the prospects that this new opportunity will afford not only to Marfa but the Texas Mountain
region as well.” said Jose Quintana, president of AdventGX. “Having Luz de Estrella as a unique attraction supported by a strong regionally branded line of products will help the
concerted effort currently supported by the members of the Texas Mountain Trail and most rural communities in Far West Texas” he added. You can find more information about Luz de Estrella Winery at www.LuzDeEstrella.com.

Team News
Ulrike Gretzel Joins Executive Advisory Board
Dr. Gretzel is an Assistant Professor at the Department of Recreation, Park & Tourism Sciences at Texas A&M University and Director of the Laboratory for Intelligent Systems in Tourism. She received her Ph.D. in Communication from the University of Illinois at Urbana-Champaign and holds a Masters degree in International Business from the Vienna University for Economics and Business Administration. Her research focuses on persuasion in human-technology interaction, the representation and strategic marketing of sensory and emotional aspects of tourism experiences, and issues related to the development and use of intelligent systems in tourism to support travelers’ information search and decision-making processes. In addition, she studies the motivations, attitudes and behaviors of consumer communities, including RV travelers.
 
Salih Yurttas Joins Executive Advisory Board
Salih Yurttas holds a PhD in Computer Science from Ege University, Turkey. He has been on the faculty of Texas A&M University, Department of Computer Science 1982-1991 as Visiting Assistant Professor and 1991 to present day as Senior Lecturer. He taught undergraduate and graduate courses at Texas A&M, Turkey, and People’s Republic of China. His main interest is Programming Languages Design and Implementation for Large-Scale software development. He has developed reusable, modular language collections in Ada, C++, Java, and several imperative languages.

AdventGXtra May ’07

AdventGXtra

AdventGXtra is the monthly newsletter for the AdventGX team. Each month, look here for the latest information about new AdventGX projects and initiatives and learn about our newest AdventGX team members.

May 2007

:: Meetings/Presentations/Workshops
   :. Vestivo-RV Participates in Texas Trade Show
   :. Terrell County ASD Workshop
   :. AdventGX IT Training Series Begins
:: Projects
   :. Cuauhtémoc Chihuahua Tourism Development Initiative
   :. Sonora Economic & Tourism Development Initiative
:: Team News
   :. Linda Glessner Joins Executive Advisory Board
Meetings/Presentations/Workshops
Vestivo-RV Participates in Texas Trade Show
AdventGX team members Kelley Stewart and Lindsey Hafner attended the 2007 TACO (Texas Association of Campground Owners) Spring Trade Show in Kerrville, TX. RV Park owners in attendance had the opportunity to see a demonstration of the complete Vestivo-RV line of products. Vestivo-RV is the premier reservations and property management solution for RV parks and resorts. For more information, visit Vestivo-RV online at www.vestivo.com.
 
Terrell County ASD Workshop
AdventGX conducted a series of AGX Strategy Deployment (ASD) workshops with community leaders, citizens, and business representatives in Sanderson, TX, May 18-19.
During these workshops, the community identified their assets and best developmental opportunities by sharing their ideas and visions for establishing prosperity in Terrell County. AdventGX will help the community to prioritize projects, functions, and tasks that need to be implemented to help the County realize its vision. This first phase of the project will conclude in an economic and tourism development plan aimed at leveraging the community’s existing assets. In addition to the workshops, AdventGX team members took the opportunity to explore the community and get to know a few of its residents.

AdventGX IT Training Series Begins
Deswin Lim delivered the first of four lectures in the AdventGX IT Training Series on Saturday, May 26. AdventGX interns Ashley Moore, Chelsea Tatge, Jose Juan Quintana, and Cole Tatge attended this half-day workshop. Topics of Saturday’s lecture included HTML programming and management of our AdventGXtra newsletter system. By the end of the day, the interns were able to successfully produce their own version of our monthly newsletter. We are fortunate to have such a bright and talented group of young people working with us! The next lecture is scheduled for late July after the team returns from their extensive West Texas tour.
Projects
Cuauhtémoc Chihuahua Tourism Development Initiative
Jose Quintana and Nacho Paez visited the city of Cuauhtémoc to deliver a presentation outlining the results of the Cuauhtémoc Tourism Development Initiative. The results called for placing emphasis on the further development of the heritage and natural tourism assets inherent to the region. The Mennonite and the Tarahumaran Tourism Experiences received top priority rankings from local and regional leaders. AdventGX, as part of its ASD (AGX Strategy Deployment) consultancy, presented a sustainable and comprehensive model for regional tourism development focusing on international markets. The development of such model as a private / public partnership will become the foundation for phase two of the Cuauhtémoc Tourism Development Initiative, an effort aiming to more than double yearly tourism related revenue for the region within the next three years.

Sonora Economic & Tourism Development Initiative
Sonora Industrial Development Corporation announced this month that they will engage AdventGX to support the strategic planning of an economic development initiative in Sonora, TX and surrounding Sutton County. The initiative began when the SIDC Board of Directors determined that a critical need existed for a comprehensive plan to guide their efforts to improve the quality of life in the community through economic development. AdventGX will hold its standard ASD workshop series in June to assess the community’s needs and desires and will then provide SIDC with strategic objectives for moving this initiative forward.
Team News
Linda Glessner Joins Executive Advisory Board
AdventGX is pleased to welcome Linda Glessner, Ph.D. as the newest member of our Executive Advisory Board. Linda is the Director of the Continuing & Professional Studies Office and Visiting Assistant Professor at Texas A&M University. She specializes in the design, development and delivery of professional credentialing and career enrichment programs for the adult learner. She is a consultant for the startup of cost recovery continuing education and conferencing service enterprises and has 17 years of experience in product development, public outreach, strategic marketing, organizational planning and leadership. Over the past two decades, she has been an accomplished advisor to industry, public schools, non-profit volunteer organizations and higher education and is a current liaison for such organizations as USDA, Center for Reform of School Systems, Texas Transportation Institute, Transportation Security Administration, Halliburton and Toyota. Her work as a visionary and execution architect has laid the groundwork for dozens of outreach initiatives to include the USAA Mentoring Program, The ABC’s of Mentoring Toolkit, The Governor of Texas: Lone Star Leaders Program, Texas A&M’s Continuing Education Office, Texas A&M’s America Reads & Counts Initiative and numerous other state and local efforts.

AdventGXtra Apr ’07

AdventGXtra

AdventGXtra is the monthly newsletter for the AdventGX team. Each month, look here for the latest information about new AdventGX projects and initiatives and learn about our newest AdventGX team members.

April 2007

:: Initiatives
   :. AGX Signs MOU with Mexican University
   :. AdventGX Receives Tour of Luz de Estrella Winery
:: Projects
   :. AdventGX Hosts Office of the Governor for AdTracker Meeting
   :. AdventGX to Support Sanderson Strategy Development
   :. Quintana Meets with Sanderson Leadership
:: Team News
   :. Joe O’Leary Heads to Colorado State University
   :. Watt Honored By Texas A&M
Initiatives
AGX Signs MOU with Mexican University
Daniel Garcia, President of Universidad Regional del Norte (URN) in Chihuahua, Mexico, traveled to College Station this month to discuss collaborative opportunities with AdventGX. During his visit, Mr. Garcia and AdventGX President Jose Quintana signed an MOU between URN and AdventGX.URN offers economic and organizational developmental programs where
participants gain insight into policy and tactical methodologies. URN’s multi-disciplinary and distinguished faculty has provided leadership and professional development opportunities throughout the American continent and abroad. To learn more about URN, visit their web site at www.urn.edu.mx/.

AdventGX Receives Tour of Luz de Estrella Winery
AdventGX team members visited Luz de Estrella Winery of Marfa and received a tour and update on the winery’s expanding operations. The winery offers tours and tastings daily as well as special events including live music and gourmet dining experiences offered in collaboration with area eateries. Luz de Estrella is also an excellent venue for weddings and other special events. To learn more about the winery, visit their web site at www.luzdeestrella.comor email Linda@luzdeestrella.com to become part of their email list.

AdventGX Hosts Office of the Governor for AdTracker Meeting
Representatives of the Office of the Governor Economic Development and Tourism traveled to College Station for a meeting regarding the AdTracker database developed by AdventGX for use in tracking and analyzing the state’s advertising investment. AdTracker provides a mechanism for analyzing the effectiveness of ad placements across various media and based upon the creative approach. During the visit to College Station, the group stopped at the George Bush Presidential Library to view the replica of the White House that is currently on exhibit. To learn more about AdTracker, contact us at info@adventgx.com.

AdventGX to Support Sanderson Strategy Development
The Terrell County Commissioners Court recently voted to award AdventGX the contract to develop Sanderson’s economic and tourism development strategy. Using it’s proven AdventGX Strategy Deployment (ASD) process, AdventGX team members will facilitate a series of community workshops aimed at identifying Sanderson’s best developmental opportunities. AdventGX team members will travel to Sanderson in May and hold a series of workshops with community leaders, citizens and business representatives, documenting the community’s assets and capturing community members’ ideas and visions for establishing prosperity in Sanderson. This Phase I project will culminate in a documented and prioritized plan of activities aimed at leveraging the community’s existing assets.
 
Quintana Meets with Sanderson Leadership
Jose Quintana traveled to Sanderson, Texas to meet with members of the Chamber of Commerce in advance of the upcoming workshops aimed at establishing an economic development strategy for the community. Quintana addressed the group, providing information about the AdventGX approach to identifying best developmental opportunities and capturing the voice of the community to ensure that, once established, plans reflect local values and vision for growth and prosperity. Terrell County recently awarded a contract to AdventGX for development of the Sanderson Economic and Tourism Development Strategy. Workshops to launch the strategy deployment process will be conducted in Sanderson in mid-May.

Team News
Joe O’Leary Heads to Colorado State University
Texas A&M Department of Recreation, Park, and Tourism Sciences said farewell to Department Head, Dr. Joseph O’Leary. O’Leary will take over as Dean of the Warner College of Natural Resources at Colorado State University beginning in May. Under his leadership, the RPTS program at A&M increased the size of its faculty, graduate program, and level of research funding.

Watt Honored By Texas A&M
AdventGX team members attended Texas A&M Department of Recreation, Park, and Tourism Sciences’ (RPTS) annual banquet. At the event, former students, students and professionals in the tourism industry were presented awards for their outstanding contributions and achievements. Executive Advisory Board member, and RPTS Professor Emeritus, Carson Watt, was honored with the Leslie M. Reid Alumni Award for his success in the tourism industry as a Texas A&M RPTS graduate.

AdventGXtra Mar ’07

AdventGXtra

AdventGXtra is the monthly newsletter for the AdventGX team. Each month, look here for the latest information about new AdventGX projects and initiatives and learn about our newest AdventGX team members.

March 2007

:: Meetings/Presentations/Workshops
   :. Vestivo to Exhibit at Texas Association of Campground Operators (TACO) May Show
   :. Stan Meador Presents at Mexican Nature Tourism Seminar
:: Projects
   :. Van Horn’s Red Rock Ranch Hosts Tour for International Seminar Participants
   :. AdventGX, TEEX, College Station Parks Host Henrietta for Best Practices Tour
   :. Quintana Conducts Technology Assessment for New Off-Road Recreation Park
   :. AdventGX Awarded Contract to Implement Fort Stockton EDC Marketing Projects
   :. Rural Economic & Tourism Development Seminar a Success
:: Team News
   :. Hank Phillips Appointed to Executive Advisory Board
Meetings/Presentations/Workshops
Vestivo to Exhibit at Texas Association of Campground Operators (TACO) May Show
AdventGX developed Vestivo-RV will be showcased at the May meeting of the Texas Association of Campground Owners on May 15-17 in Kerrville, Texas. This is one of the many industry meetings, conventions and tradeshows Vestivo participates in to stay in contact with industry leaders and up to date on the latest trends. During the events, Vestivo staff communicate with resort owners and operators to understand their needs and take the opportunity to demonstrate how Vestivo is bringing advanced tools to the RV Resort and Campground industry. Software isn’t just for making reservations anymore. Hand held devices for fast check ins, smart guest passes that give guests access to activity centers, and integrated rewards programs are just a few development items Vestivo is working on due to feedback received from show participants and current customers. To learn more about Vestivo-RV and our custom solutions, visit www.vestivo.com.
 
Stan Meador Presents at Mexican Nature Tourism Seminar
AdventGX Director of Nature Tourism Development Stan Meador presented at the “Hunting an Opportunity for Lands” seminar in Parral, Chihuahua, addressing nature tourism development to an audience of more than 60 ranch owners and hunting guides. The seminar addressed such topics as financing nature tourism businesses, best practices in nature tourism development, and regulations associated with the ranching and hunting industry in the State of Chihuahua. Chihuahua’s Association of Ranches and Hunting also participated in the event.

Projects
Van Horn’s Red Rock Ranch Hosts Tour for International Seminar Participants
International participants in the Rural Economic and Tourism Development Seminar were invited to participate in a special tour of Van Horn’s Red Rock Ranch, an excellent example of nature tourism in the region. Ranch owner and tour operator Darice McVey led the tour of the ranch, pointing out native plant species and unique rock formations.

AdventGX, TEEX, College Station Parks Host Henrietta for Best Practices Tour
Henrietta City Administrator Robert Patrick, Henrietta Growth Corporation (HGC) President Mark Matthews and HGC Board Member Eddie Heard visited College Station for a best practices tour and work session as part of their ongoing project with TEEX and AdventGX to establish a community development plan. During the visit, Steve Beachy, director of College Station Parks & Recreation, led a tour of three of the city’s premier parks and recreation facilities and shared insights regarding best practices and economic and community impact.The best practices tour was a precursor to a Thursday work session led by AdventGX to review findings and recommendations emerging from the TEEX Community Development Workshop and Plan. The Henrietta project is just one of several projects ongoing throughout Texas as part of TEEX Technology and Economic Development Division’s Technical Assistance for Regional Growth in Economic Development (TARGET) program which taps into a wealth of resources found within TEEX and The Texas A&M University System to help communities reach their economic development potential.

Quintana Conducts Technology Assessment for New Off-Road Recreation Park
Jose Quintana recently completed a technology assessment for Carolina Adventure World, a new off-road recreation park in Fairfield County, North Carolina. The impressive park boast more than 100 miles of ATV trails, as well as accommodations and is seeking to launch new property, event and marketing software to support their facility. As part of his assessment, Jose spent a day on-site learning about plans for operating the park and expanded facilities and amenities. In addition to ATV and motocross trails the nature tourism facility is developing what will probably become the longest canopy tour track in the nation. You can find out more about Carolina Adventure World by visiting their website www.carolinaadventureworld.com.

AdventGX Awarded Contract to Implement Fort Stockton EDC Marketing Projects
AdventGX was recently awarded the contract to implement a number of projects in support of Fort Stockton Economic Development Corporation’s ongoing marketing and promotion efforts. Joan Tatge presented the recommended projects to the Fort Stockton Economic Development Corporation Board during February. The Board agreed to fund the full recommendations, including development of an outreach campaign aimed at attracting a workforce to serve Fort Stockton’s booming oil & gas, energy and agriculture industries, development of fresh web sites for the community’s schools and hospital and promoting ongoing EDC projects. Work on the marketing projects will commence in early April and will extend through the summer through early fall.
 
Rural Economic & Tourism Development Seminar a Success
The inaugural Rural Economic & Tourism Development Seminar in Van Horn was well attended by local and regional leaders as well as a strong contingent of small business and university representatives from Northern Mexico. The seminar featured sessions on the use of 4A and 4B tax dollars as part of an economic development program, community branding and marketing, tourism development and the arts, nature tourism and technology tools for economic development.The seminar series was developed by TEEX and produced by AdventGX as a specialized education, training and networking opportunity for rural leaders to gain insights into the latest trends and best practices in rural economic development. The Van Horn event was supported by sponsorship from El Paso Electric, Capital Farm Credit, First Ag Credit, Luz de Estrella Winery, and the Texas Commission on the Arts. TEEX is now seeking host communities for future seminars that will be held throughout the state of Texas. For more information about the seminars, visit www.ed-central.com/retds or email info@ed-central.com.

Team News
Hank Phillips Appointed to Executive Advisory Board
Hank Phillips, a noted travel industry executive who served as chief staff officer for the National Tour Association, has accepted an appointment to the AdventGX Executive Advisory Board. Phillips, who is based in Lexington, KY, will leverage ongoing projects and his own broad base of expertise to help bring AdventGX services and technology solutions to the national marketplace. Phillips’ background in strategic planning, event planning and execution, corporate partnership marketing, tourism development and publishing are an excellent complement to the AdventGX suite of products and professional services, including strategy deployment, marketing, creative and publishing services and custom technology solutions. Click here to download the full press release.

AdventGXtra Feb ’07

AdventGXtra

AdventGXtra is the monthly newsletter for the AdventGX team. Each month, look here for the latest information about new AdventGX projects and initiatives and learn about our newest AdventGX team members.

February 2007

:: Initiatives
   :. AGX Team Present Nature Tourism Models in Mexico
   :. Tatge Presents Marketing Plan to Fort Stockton EDC Board
:: Meetings/Presentations/Workshops
   :. AGX Attends TTIA’s Unity Dinner
   :. AdventGX Participates in Big Bend Texas Mountain Travel Association Meeting
:: Projects
   :. Alpine’s Apache Trading Post is Newest Distributor of Texas Mountain Art Frames
   :. Texas Mountain Trail Brochure Unveiled in Van Horn
   :. Registration Open for Rural Economic and Tourism Development Seminar
   :. AGX Retail Incubator Concept Featured in LCRA Newsletter
Initiatives
AGX Team Present Nature Tourism Models in Mexico
Stan Meador, AdventGX director of nature tourism, and Nacho Paez, director of Mexico operations, met with State of Chihuahua Economic and Tourism Development officials to discuss possible models for development and support of nature tourism in the southern region of the State of Chihuahua. AdventGX has been engaged in a number of initiatives in the region, including identifying nature tourism opportunities and creating strategies for establishing the area as a nature tourism destination for the state.
 
Tatge Presents Marketing Plan to Fort Stockton EDC Board
Joan Tatge developed and presented a marketing plan for the Fort Stockton Economic Development Corporation, focusing on key marketing objectives outlined as part of a marketing assesment funded by the Texas Engineering Extension Service (TEEX). The plan addresses Fort Stockon’s key marketing objectives, including attracting a qualified workforce, promoting Fort Stockton quality of life and promoting the EDC’s successful projects with new and existing businesses.
Meetings/Presentations/Workshops
AGX Attends TTIA’s Unity Dinner
Several representatives from AdventGX participated in the Texas Travel Industry Association’s annual Unity Dinner in Austin, TX. AdventGX hosted guests John Clanton of Astin Partners and Scott Hanson of the Astrodome Redevelopment Corporation. During the event, the team enjoyed interaction with some of the stars of the event, including a pair of penguins and a walloby.Six Flags’ CEO and President Mark Shapiro offered the keynote address and Bob Phillips, host of Texas Country Reporter, served as master of ceremonies. The dinner is TTIA’s premier event, and this year it celebrated the many diverse attractions throughout the state with the theme of “Texas Attractions – creating a lifetime of experiences.”

AdventGX Participates in Big Bend Texas Mountain Travel Association Meeting
AdventGX team members Katrina Hay and Lindsey Hafner recently participated in the annual Big Bend Texas Mountain Travel Association board meeting. AdventGX produced the Association’s 2007-2008 regional travel guide and took the opportunity to hear feedback and respond to questions regarding the new guide which will be presented online in the coming weeks.
Projects
Alpine’s Apache Trading Post is Newest Distributor of Texas Mountain Art Frames
AdventGX and Parral Woodcraft Consortium welcome Apache Trading Post as the newest distributor of the Texas Mountain Art line of products. Apache Trading Post is located on Highway 90 W. in Alpine, Texas and is home to Spirit of the West Gallery. In celebration of its 30-year anniversary, the Spirit of the West Gallery at Apache Trading Post in Alpine will feature the works of some of the finest artisans of the Big Bend area from March 8 through March 24. To learn more about Apache Trading Post, visit their web site www.ApacheTradingPost.com. To view the Texas Mountain Art frames, as well as the rest of the Parral Woodcraft Consortium product line, please visit www.ParralWoodcraft.com. If you are interested in carrying any of the products at your store, please email order@ParralWoodcraft.com for more information.
 
Texas Mountain Trail Brochure Unveiled in Van Horn
Texas Mountain Trail President Jeff McCoy and Trail Coordinator Beth Nobles welcomed guests from throughout West Texas and across the state to the Van Horn unveiling ceremony for the new Texas Mountain Trail brochure. The brochure is a stunning guide to the many historic and natural attractions in the Texas Mountain Trail region of the Texas Heritage Trails program. The brochure launch event was held at Van Horn’s Blue Quail Coffee in the town’s Mainstreet district and featured the wine of Luz de Estralla Winery of Marfa. To learn more about the Texas Mountain Trail, visit www.TexasMountainTrail.com.PUBLISHERS NOTE: The Texas Mountain Trail brochure and associated brochure launch events are products of the Texas Historical Commission and the Texas Mountain Trail program.

Registration Open for Rural Economic and Tourism Development Seminar
Registration is still open for the Rural Economic and Tourism Development Seminar to be held in Van Horn, Texas March 26-27. Community leaders from throughout West Texas have been invited to participate in this forum. At the event participants will have the opportunity to come together and discuss economic development issues, share resources, foster relationships and define models relevant to the unique challenges facing rural communities.AdventGX is producing the seminar in collaboration with TEEX and the Town of Van Horn. Seminar sponsors include Capital Farm Credit, First Ag Credit, El Paso Electric, Luz de Estrella Winery and Texas Commission on the Arts. The registration deadline is March 9. Space is limited, so sign up today. To learn more or to register for the seminar, please visit www.RETDS.com/RETDS.
 
AGX Retail Incubator Concept Featured in LCRA Newsletter
AdventGX is currently developing a retail incubator for the Town of Van Horn’s Main Street District. The incubator, also known as Texas Mountain Mercantile, is highlighted in the Lower Colorado River Authority’s “True Blue News” newsletter. The newsletter focuses on best practices for communities seeking economic development and revitalization of their Main Street District. The Texas Mountain Mercantile retail store and incubator is currently being developed in Van Horn to encourage entrepreneurship and small business growth in the community. Click here to read the newsletter. You will find the article in the “Idea Corner” section. If you are interested in kick starting economic development or Main Street revitalization in your community, send an email to info@adventgx.com. Visit ED- Central for other best practices in economic development.

AdventGXtra Jan ’07

AdventGXtra

AdventGXtra is the monthly newsletter for the AdventGX team. Each month, look here for the latest information about new AdventGX projects and initiatives and learn about our newest AdventGX team members.

January 2007

:: Initiatives
   :. Cuauhtemoc Representatives Reach College Station
   :. Cuauhtemoc Group Tours West Texas
   :. AGX Partners with Southwest Texas Tourism to Promote Region
:: Projects
   :. Big Bend Texas Mountain Travel Guide Distributed
   :. AGX Leads Community Development Workshop in Henrietta, TX
Initiatives
Cuauhtemoc Representatives Reach College Station
Raúl Granados and son Leonardo, David Aranda and son David made their way to College Station during winter storms and met the AdventGX team there for meetings and community tours including stops in Historic Downtown Bryan’s Old Bryan Marketplace, Texas A&M University campus, the George Bush Presidential Library and the Chicken Oil Company, a classic Texas eatery. The group met to discuss the model for tourism project development and marketing strategies for Cuauhtemoc and the surrounding region, focusing on the development and promotion of nature tourism and crafting and enhanced Tarahumara experience.

Cuauhtemoc Group Tours West Texas
Despite icy roads and bitter cold, the contingent from Cuauhtemoc made the visit to West Texas and toured some of the region’s premier tourism attractions and accommodations. Representatives included Armando Cavazos Fernandez, owner of the Tarahumara Inn hotel and president of the Mexican Association of Hotels and Motels in the State of Chihuahua; Veronica Perez, Director of Tourism in Cuauhtemoc, Chihuahua, Manuel and Suzzette Enriquez, landowners, outfitters and tour operators in the region. Road closings due to weather prevented the group from making the trip to College Station as planned but didn’t stop them from touring Far Flung Outdoor Centers in Terlingua, TX, the historic Cibolo Creek Ranch north of Presidio, Lajitas Resort in Terlingua and Holland Hotel in Alpine. The team also experienced the warmth and elegance of El Paisano Hotel in Marfa where they met to discuss plans for Cuauhtemoc tourism project development and marketing strategies for Cuauhtemoc and the surrounding region.

AGX Partners with Southwest Texas Tourism to Promote Region
AdventGX and the Southwest Texas Tourism Partnership have agreed to partner in the development of a promotional web presence that will feature a directory of travel related businesses in the region and promote the area’s many nature and heritage tourism offerings. The region includes Ozona, Sonora, El Dorado, Junction, Rockspring and other small communities offering unique traveler experiences.
Projects
Big Bend Texas Mountain Travel Guide Distributed
Distribution of the 2007-2008 Big Bend Texas Mountains Travel Guide was completed this month with more than 150,000 copies delivered to travel information centers and convention and visitors’ bureaus throughout Texas and the region. The new guide features stunning photography and coverage of the state and national parks in the region, the regions many inviting communities and two maps highlighting the best places to stay and play in the Texas mountains.
 
AGX Leads Community Development Workshop in Henrietta, TX
As part of the Texas Engineering Extension Service (TEEX) technical assistance program for communities, Henrietta, TX received a report documenting state of the community’s economy and AdventGX hosted a Community Development Workshop and planning session with community representatives. During the workshop and a subsequent public meeting later that evening, the community identified heritage tourism, nature tourism and special events among their best developmental opportunities and discussed issues related to downtown and highway development activities along Highway 287 leading to Henrietta. AdventGX will complete the strategy deployment process with the input of community representatives and subject matter experts and will deliver an economic and tourism development plan next month.

AdventGXtra Dec ’06

AdventGXtra

AdventGXtra is the monthly newsletter for the AdventGX team. Each month, look here for the latest information about new AdventGX projects and initiatives and learn about our newest AdventGX team members.

December 2006

:: Initiatives
   :. AGX Evaluates Nature Tourism Opportunities in Mexico’s Cuauhtemoc Region
:: Meetings/Presentations/Workshops
   :. Van Horn’s Jeff McCoy Represents Texas Mountain Trail at TxDOT Meeting
:: Projects
   :. Van Horn Economic Development Initiative Making Strides
   :. 2007-2008 Big Bend Texas Mountain Travel Guide Goes to Press
   :. Parral Woodcraft Product Line Taking Shape
:: Team News
   :. AGX Welcomes Victor Aguilar as Newest Executive Advisory Board Member
   :. AGX Team Tours Kerrville’s YO Ranch
Initiatives
AGX Evaluates Nature Tourism Opportunities in Mexico’s Cuauhtemoc Region
AdventGX Executive Advisory Board member Jed Elrod joined President Jose Quintana on a visit to Cuauhtemoc in the Mexican state of Chihuahua to evaluate opportunities to establish nature tourism operations. Cuauhtemoc enjoys a rich cultural heritage and an abundance of natural assets which properly developed could form the basis of an experiential tourism center for the state. AdventGX is working with state and local government and existing business owners to identify potential projects and establish mechanisms for supporting new small businesses in the region targeting the growing experiential tourism market.

Meetings/Presentations/Workshops
Van Horn’s Jeff McCoy Represents Texas Mountain Trail at TxDOT Meeting
Van Horn Economic Development Corporation Executive Director Jeff McCoy, who also serves as president of the Texas Mountain Trail board of directors, represented the trail during a recent Texas Transportation Commission meeting. The commission recently announced plans to cut transportation enhancement funds, the primary source of funding for the Texas Heritage Trails program which provides a marketing and development venue for cultural and heritage trails programs throughout the state. Jeff spoke about the importance of the program, particularly for small communities who rely on such innovative programs to bolster tourism and brings funds into ailing communities.
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Projects
Van Horn Economic Development Initiative Making Strides
The ongoing Van Horn Economic Development Initiative is picking up momentum and the project is poised for an exceptional year in 2007. The Van Horn Foundation was granted 501c3 status from the IRS- this will help the community to seek granting and fundraising opportunities more aggressively. Making big news for local housing and accommodations are plans for the new Texas Mountains Apartments, Texas Mountain Lodge and Base Camp facilities which are all in the funding stages. On the business development front, Van Horn Economic Development Corporation took ownership of the Willis Building in the Main Street District and is taking steps to replace the roof, windows and doors in preparation for work on what will soon be the new Texas Mountain Mercantile retail incubator. The EDC board and city council recently reviewed and approved a comprehensive marketing plan including plans for a new web presence that will promote the Convention Center and Visitor’s Bureau and the Economic Development Corporation and offer enhanced Town of Van Horn services. The plan builds on campaigns and themes established in the new Van Horn Visitor’s Guide and the CCVB’s full page ad prominently featured on the back cover of the 2007-2008 Big Bend Texas Mountains Travel Guide. Finally, Van Horn’s longstanding Trans Pecos Big Buck Tournament enjoyed an excellent turnout as the community continues to build its name as a prime spot for Texas big game hunting.

2007-2008 Big Bend Texas Mountain Travel Guide Goes to Press
CPY Printing sent along some Christmas cheer as the AdventGX creative services team was wrapping up production of the 2007-2008 Big Bend Texas Mountains Travel Guide. Guide editor Joan Tatge worked with designer Katrina Hay and advertising manager Lindsey Hafner to get the publication to press in time for the team to take a well earned holiday break. The new guides are expected to hit racks by middle of January. Many thanks to our printing partner CPY for their exceptional service and support throughout the production process.

Parral Woodcraft Product Line Taking Shape
The woodcrafters of the Parral Woodcraft Consortium (PWC) have been busily developing product for the new line of fine rustic furniture and decorative items to be marketed throughout Texas and the U.S. The first pieces of furniture arrived at the Van Horn distribution center and were photographed for marketing purposes. Pricing has been set for an initial limited line of furnishings including coffee tables, end tables, a desk, barstool and bar, all of which have been very well received by resellers. PWC will manufacture the Texas Mountain Brand line of products which will initially be sold at fine retailers throughout far west Texas. With the first print ads featured in the new Big Bend and Texas Mountains Travel Guide expected to hit racks in January, interest and sales are expected to pick up with the region’s spring travel season.

Team News
AGX Welcomes Victor Aguilar as Newest Executive Advisory Board Member
Victor Aguilar is an independent financial advisor and trust officer. He provides financial services to private and institutional investors seeking expertise in wealth management, real estate investments, insurance, and trust administration. Victor previously worked for Stanford Financial Group, JP Morgan Chase and Merrill Lynch as a financial advisor with an active portfolio of new business in excess of 40 million for US and Latin American clients. He previously held the position of Agricultural Specialist for the Foreign Agricultural Service (FAS) a USDA Agency at the U.S. Embassy in Guatemala. Victor served as member of the board of directors for Sending Out Servants, a Texas non-profit dedicated to improving the Maya quality of life in Guatemala. He holds a Master’s Degree in Agricultural Economics and a Bachelor’s Degree in Agronomy, both from Texas A&M University.
 
AGX Team Tours Kerrville’s YO Ranch
As part of its ongoing evaluation of successful nature and heritage tourism operations throughout the state, AdventGX team members and interns visited the YO Ranch in Kerrville and participated in the Ranch’s History and Wildlife Tour. The group enjoyed viewing a broad range of exotic species including a Dromedary Camel from Africa, Blackbuck Antelope from Western Pakistan, Auodad Sheep from North Africa, Sika Deer from Japan and African Wildebeest. The highlight of the tour was an up close and personal visit with YO’s family of giraffes. Mom Iman and Dad Enoch (known as the “Gentle Giant”) will soon be grandparents when daughter Carlita gives birth (sometime very soon). Many thanks to Debbie Hagebusch for her love and care of the animals, the exceptional tour and telling of YO’s history.

AdventGXtra Nov ’06

AdventGXtra

AdventGXtra is the monthly newsletter for the AdventGX team. Each month, look here for the latest information about new AdventGX projects and initiatives and learn about our newest AdventGX team members.

November 2006

:: Initiatives
   :. AGX Supporting Texas Mountain Apartment Complex Development
   :. AdventGX Conducts Tourism Strategy Workshop in Cuauhtemoc, Chihuahua
:: Meetings/Presentations/Workshops
   :. Vestivo-RV Participates in National Trade Show
   :. AGX Participates in Texas Lyceum Economic Development Conference
:: Projects
   :. Van Horn Streetscape Design and Beautification Project Approved
:: Team News
   :. AdventGX Visits Guadalupe Mountains National Park
Initiatives
AGX Supporting Texas Mountain Apartment Complex Development
Earlier this year the Town of Van Horn Economic Development Corporation asked AdventGX to evaluate solutions to the community’s low housing supply in light of immediate and growing demand from the new Border Patrol Office, Blue Origin’s expanding operations, and Oil Exploration companies moving to the region. In November, following an assessment of the housing shortage, AdventGX proposed the development of an
apartment complex financed under a convertible debenture model. The City Council approved the proposed concept and agreed to donate a city block near the County Hospital for the development of the complex. With the land committed, AdventGX is now managing the fundraising phase of the project and will be issuing debentures to interested parties. To learn more about this investment opportunity, email info@adventgx.com to request information.

AdventGX Conducts Tourism Strategy Workshop in Cuauhtemoc, Chihuahua
Supported by UACH (Universidad Autonoma de Chihuahua) executives Luis Carlos Rivera and Luis Erick Herrera, AdventGX team members Jose Quintana, Joan Tatge, Bill Smith, Lindsey Hafner, Stan Meador, Nacho Paez and Ivan Gallardo traveled to Cuauhtemoc, Chihuahua to conduct a Strategy Planning Workshop and research trip focusing on the promotion of Nature, Heritage, Agricultural and Cultural Tourism opportunities in the region and during the course of their visit had the opportunity to visit potential sites for future operations.

Among the many local attractions and representing one the strong heritage assets in the region is the Mennonite settlement in Cuauhtemoc:

Another beautiful asset in the region is the Hacienda de Bustillos, we had the opportunity to visit the Hacienda during restoration activities, the chapel is an exact replica of a chapel in France:

Meetings/Presentations/Workshops
Vestivo-RV Participates in National Trade Show
Amy Williams, Director of Vestivo Operations, and Lindsey Hafner, AdventGX Communications Coordinator, represented Vestivo-RV at the 2006 National Association for RV Parks and Campgrounds Convention and Trade Show in Orlando, Florida. The team met with a number of RV Park and Resort operators and showcasing and demonstrating the Vestivo-RV product line. Vestivo-RV is the premier reservations and property management solution for RV parks and resorts. For more information, visit Vestivo-RV online at www.vestivo.com.
 
AGX Participates in Texas Lyceum Economic Development Conference
This year’s Texas Lyceum Public Conference focused on economic development – it was an impressive event with some of the nation’s leading minds in economic development including renowned economist Dr. Michael Porter of Harvard University, Mr. David Spencer, chairman of the Texas Emerging Technology Fund and Texas Governor Rick Perry. TEEX executive Gary Sera and Lesa Hill attended the event along with Jose Quintana, Joan Tatge, Lindsey Hafner and Chelsea Tatge.

Projects
Van Horn Streetscape Design and Beautification Project Approved
Doctor Carson Watt and his son Jason Watt presented their recommendations for the Van Horn Streetscape Design and Beautification program to the Van Horn City Council during their November meeting. As part of a Texas Engineering Extension Service program, Van Horn received a technical assistance grant and AdventGX and Watt Landscaping conducted the research and developed recommendations for beautification as part of Van Horn’s ongoing Economic and Tourism Development Initiative. Watt Landscaping presented a number of posters with streetscape designs, signature plants for the area and recommendations for welcome and business signs that will promote a sense of place and support the branding of the community. The City Council approved the concepts for inclusion in proposals to various entities to acquire the funds to implement the new concepts throughout the community.

Team News
AdventGX Visits Guadalupe Mountains National Park
AdventGX Lead Developer Aristo Setiawan and Jose Quintana took a short detour during their trip to Far Flung Outdoor Center (in Terlingua) and Van Horn to check progress on the Blue Origin Launch facility and spent Thanksgiving at Guadalupe Peak. During their hike to Devils Hall the night fell rapidly upon them creating a bit of an issue on their last mile hike back to the National Park Headquarters – never a dull moment for these two.

AdventGXtra Oct ’06

AdventGXtra

AdventGXtra is the monthly newsletter for the AdventGX team. Each month, look here for the latest information about new AdventGX projects and initiatives and learn about our newest AdventGX team members.

October 2006

:: Initiatives
   :. Team Presents to Terrell County Commissioners, Visits Sanderson
:: Meetings/Presentations/Workshops
   :. Vestivo Showcased at Nevada RV Tradeshow
   :. AGX Supports TEEX Basic Economic Development Course
   :. AdventGX Well Represented at TTIA Summit
:: Projects
   :. Rural Economic and Tourism Development Seminar to Launch in December
   :. AdventGX Visits Big Bend National Park
   :. AdventGX Makes Presentation to Cuauhtemoc, Mexico Tourism Board
   :. AdventGX Launches Journey Builder Product with Far Flung Outdoor Center
Initiatives
Team Presents to Terrell County Commissioners, Visits Sanderson
AdventGX recently visited Sanderson, Texas and made a presention to the Terrell County Commissioners Court about AdventGX, recent projects, and the AdventGX Strategy Deployment Process. Terrell County is located in far West Texas, where AdventGX has a growing customer base. Following the presentation, AdventGX was asked to present a proposal to the commissioners for development of an economic and tourism development plan.While in Terrell County, AGX team members hiked Javelina Hill, which the Commissioners Court recently developed as a hiking trail for tourist.

Team members also saw beautiful examples of desert landscaping at the home of Judge Leo Smith, the Terrell County Judge.

Meetings/Presentations/Workshops
Vestivo Showcased at Nevada RV Tradeshow
Amy Williams, AdventGX Director of Reservations Management Solutions, Inc., recently showcased the Vestivo RV reservation and property management solution at one of the largest RV tradeshows in the state. The product was very well received and Amy is busy following up on leads and the inquiries that are coming in daily as the Vestivo (
www.vestivo.com) name continues to become better recognized in the industry.
 
AGX Supports TEEX Basic Economic Development Course
Andy Skadberg presented the Tourism Development module as part of the recent Basic Economic Development Course (BEDC) that was held in Austin, TX. BEDC is developed and managed by the Texas Engineering Extension Service (TEEX) Technology and Economic Development Division. During the tourism module, Andy presented participants with information about tourism trends and the growing desire among travelers to enjoy authentic, engaging experiences, many of which are overlooked or unrealized in small and rural communities. Through an interactive exercise, Andy challenged the participants to look at their communities with a different perspective and helped them to identify the tourism opportunities inherent in their existing natural, cultural and heritage assets.
 
AdventGX Well Represented at TTIA Summit
Several AdventGX team members participated in the recent Texas Travel Industry Association Summit in Grapevine, Texas, making presentations and discussing ways to enhance the state’s travel industry. AGX Director of Nature Tourism Development Stan Meador attended the event along with Jose Quintana. Jose presented the newest enhancements to Texas Education Vacation and AGX Board member Andrew Samson presented on the State Parks and water issues. Scott McGehee, manager of Cibolo Creek Ranch and a good friend to AdventGX, was honored during the event with a Life Time Service Award from TTIA. Congratulations Scott!

Projects
Rural Economic and Tourism Development Seminar to Launch in December
The pilot Rural Economic and Tourism Development Seminar is set for December 18 and 19 in far West Texas. The Town of Van Horn will host the seminar which is targeted at rural leadership and aims to provide best practices for a regional approach to rural economic and tourism development. AdventGX developed the seminar in partnership with the Texas Engineering Extension Service (TEEX) Technology and Economic Development Division to target economic development executives, city administrators and elected officials, including city council members, county commissioners and judges. Course participants will receive continuing education units. For more information about the pilot seminar and to register online, visit www.ed-central.com/retds.
 
AdventGX Visits Big Bend National Park
AdventGX team members Jose Quintana, Joan Tatge, and Lindsey Hafner took a trip to Big Bend National Park during a recent trip in support of the Big Bend Texas Mountain Travel Guide development. After the area had signification rain, the mountains were covered with green vegetation, a beautiful sight in the desert mountain environment. While in the park, the team visited the Persimmon Gap and Panther Junction Visitor’s Center and the Chisos Basin. The team also enjoyed the beautiful view of the mountains from the Chisos Mountain lodge restaurant and gift shop.

AdventGX Makes Presentation to Cuauhtemoc, Mexico Tourism Board
AdventGX was recently invited to Cuauhtemoc in the state of Chihuahua, Mexico to make a presentation on the AdventGX Strategy Deployment process and discuss ways that AdventGX might help with the region’s rural tourism and economic development initiative. Following the meetings and site visit, the board invited AdventGX to present a proposal for a tourism strategy deployment.

AdventGX Launches Journey Builder Product with Far Flung Outdoor Center
Far Flung Outdoor Center Partners to Pilot Web Marketing and Operations Management ToolsAdventGX is proud to announce the launch of its newest web based software for boutique tourism operators. More than three years in development, Journey Builder provides tourism businesses and attractions with a suite of back office tools to help grow their experiential tourism business.

JourneyBuilder provides online reservations and marketing tools, news and information management functionality and state of the art management tools all designed for ease of use for operators and the travelers they serve. AdventGX launched the pilot in association with Far Flung Outdoor Center of Terlingua, Texas. Far Flung was recently featured in a Wall Street Journal article about travel opportunities in the Big Bend.