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AdventGXtra Jan ’06

AdventGXtra
AdventGXtra is the monthly newsletter for the AdventGX team. Each month, look here for the latest information about new AdventGX projects and initiatives and learn about our newest AdventGX team members.

January 2006

:: AdventGX News
   :. AdventGX Partners with Alchemy Training Systems, Studios to Extend Service Offering
:: Meetings/Presentations/Workshops
   :. Meador Presents at Texas Farm Bureau Conference
   :. AGX Participates in China Conference
   :. Meador Presents at North Dakota Conference
:: Projects
   :. Big Bend Texas Mountain Travel Guide Ad Sales Underway
   :. AGX Hosts Workshop to Devise Van Horn Promotional Strategy
AdventGX News
AdventGX Partners with Alchemy Training Systems, Studios to Extend Service Offering
AdventGX will now offer extended multimedia production services as well as video training solutions. These new products by AdventGX will be developed in partnership with Alchemy Training Systems, a digital media development company. With this new partnership, AdventGX is positioned to provide full service video production for both training and promotional projects, as well as multimedia DVD movies, web casts and much more. If you have a video or multimedia project in mind, contact Joan Tatge, AdventGX Director of Communications, to learn more. Joan can be reached via email at joantatge@adventgx.com.
Meetings/Presentations/Workshops
Meador Presents at Texas Farm Bureau Conference
AdventGX Director of Nature Tourism Development Stan Meador addressed an audience of 150 during the Texas Farm Bureau Leadership Conference on January 30th in San Antonio. Stan presented strategies for diversifying traditional farming and ranching operations, including development of wildlife and nature based tourism opportunities.
 
AGX Participates in China Conference
Andrew Skadberg, (AGX Chief Knowledge Officer), Andrew Sansom, (AGX Board Member), Dr. Jianbang Gan, (Forest Sciences, TAMU) and Dr. Yongxia Skadberg (Recreation, Park & Tourism Sciences, TAMU) all presented at a Research Roundtable at the U.S. – China Conference in Beijing in November. The roundtable participants especially want to thank Dr. Rick Giardino (AGX Board) for his support to make this roundtable a reality.The session titled “Wetland Conservation, Nature-Based Tourism, and Rural Economic Development” ties directly to AdventGX’s core strategies for realistic, sustainable rural economic development. The roundtable participants are planning interim activities to continue the momentum created by the conference and are already preparing to participate in the next U.S. China Conference that will take place in the U.S. in 2007.
 
Meador Presents at North Dakota Conference
Stan Meador was invited to deliver a keynote presentation at the 4th Annual North Dakota Nature & Rural Tourism Conference held in Fargo, ND on January 17, 2006. This year’s conference theme was titled, “Community Success through Tourism”. Meador’s presentation delivered to approximately 100 attendees, titled “Community and Regional Growth in Rural America; a model based on Van Horn, Texas” highlighted the ongoing Van Horn EDI. In a break out session on the second day, Stan presented, “Nature Tourism: Moving from Individual Enterprise to Regional Destination.” This session was attended by CVB directors, regional tourism coordinators, researchers and a couple of individual enterprise operators.Andy Skadberg also attended the conference and took the opportunity to reach out to other conference participants including Amazon.com founder Jeff Bezos, Senator Kent Conrad, and North Dakota Nature & Rural Tourism Association’s Marty Anderson. To view images from the event, see the complete AdventGX newsletter online at www.adventgx.com/news.asp

      

Projects
Big Bend Texas Mountain Travel Guide Ad Sales Underway
AdventGX is producing the 2007-2008 Big Bend Texas Mountain Travel Guide, providing full service production and advertising sales to support both print and online versions of the guide. Advertising sales are now underway and space is limited. The travel guide will make its debut January 1, 2007 with a circulation of 250,000. A 5% discount will be passed along to businesses that purchase their advertisements before May 1, 2006. Special sponsorship opportunities are also available and represent outstaning promotional opportunity for participants. For more information about purchasing advertising space, or becoming a corporate sponsor, please call (979)216-0548.
 
AGX Hosts Workshop to Devise Van Horn Promotional Strategy
AdventGX teamed up with Van Horn Representatives to devise a comprehensive Promotional Strategy for the Town by completing a series of ASD workshops. During the workshops, participants Becky Brewster, Brenda Hinojos, Jeff McCoy, and Andrea Ramirez, shared their vision for the Town’s new website and promotional travel brochures. Based on participant’s comments and a follow-up survey, the AdventGX team will devise a comprehensive strategy for moving forward with the effort. The new website and brochure will both be coming out later this year.

AdventGXtra Dec. ’05

AdventGXtra

AdventGXtra is the monthly newsletter for the AdventGX team. Each month, look here for the latest information about new AdventGX projects and initiatives and learn about our newest AdventGX team members.

December 2005

:: AdventGX News
   :. Esteemed Tourism Authority Dr. Joseph O’Leary Joins AGX Board of Directors
:: Initiatives
   :. Vestivo Showcased at 2005 ARVC InSites
:: Meetings/Presentations/Workshops
   :. AdventGX Builds Bridge to China
:: Projects
   :. AdventGX Wins Contract to Produce Van Horn Promotional Strategy
   :. Did you know?
AdventGX News
Esteemed Tourism Authority Dr. Joseph O’Leary Joins AGX Board of Directors
AdventGX is proud to announce that Doctor Joseph O’Leary has joined the AdventGX Board of Directors. Dr. O’Leary is a professor and department head in the Department of Recreation, Parks and Tourism Sciences at Texas A&M University. Throughout his distinguished career, Dr. O’Leary’s research has involved knowledge management, and analysis of large national and international studies of travel and recreation behavior. The results of his work have been used by public and private organizations throughout the world. Dr. O’Leary joins fellow AdventGX board members Dr. Carson Watt, professor emeritus of Texas A&M University in the Dept. of Recreation, Park and Tourism Sciences, Mr. Andy Sansom, former Executive Director of the Texas Parks and Wildlife Department, Mr. Brandon Coleman, brand development & marketing authority, Dr. Rick Giardino, Texas A&M University dean of graduate studies and Dr. Ronald Robinson, AdventGX CEO & Board Chairman and member of the Texas Governor’s Science and Technology Council. To read Dr. O’Leary’s extended bio, visit our web site at www.AdventGX.com/our_team.html.
Initiatives
Vestivo Showcased at 2005 ARVC InSites
Amy Williams, Casey Jensen and Travis Nance participated in the National Association of RV Parks & Campground (ARVC) InSites 2005 Convention held in Austin, Texas. Vestivo was one of about 120 exhibitors who where able to showcase products and services for 1000 RV Parks and Campgrounds attending the convention. ARVC InSites was also an opportunity for Vestivo to announce their newly forged partnership with Friend Communications. Click here to read the full press release.
Meetings/Presentations/Workshops
AdventGX Builds Bridge to China
Andrew Skadberg, (AGX Chief Knowledge Officer), Andrew Sansom, (AGX Board Member), Dr. Jianbang Gan, (Forest Sciences, TAMU) and Dr. Yongxia Skadberg (Recreation, Park & Tourism Sciences, TAMU) all presented at a Research Roundtable at the U.S. – China Conference in Beijing in November. The roundtable participants especially want to thank Dr. Rick Giardino (AGX Board) for his support to make this roundtable a reality.The session titled “Wetland Conservation, Nature-Based Tourism, and Rural Economic Development” ties directly to AdventGX’s core strategies for realistic, sustainable rural economic development. The roundtable participants are planning interim activities to continue the momentum created by the conference and are already preparing to participate in the next U.S. China Conference that will take place in the U.S. in 2007.
Projects
AdventGX Wins Contract to Produce Van Horn Promotional Strategy
AdventGX was awarded the contract to develop the promotional strategy for Van Horn, Texas, including their printed travel guide and the web architecture for the Town’s comprehensive web presence. AdventGX will kick off the project with a marketing and promotion strategy deployment workshop in Van Horn shortly after the new year. Through the workshop, AdventGX will define the promotional goals for the Van Horn Convention Center and Visitors Bureau, the Van Horn Economic Development Corporation and the Town of Van Horn and define a promotional strategy, including both print and online components, to achieve them. The project is being performed in conjunction with the ongoing Van Horn Economic Development Initiative. To learn more about the project, visit www.Project7.org
 
Did you know?
More than 80% of travelers plan their trips online, so not only is important to have a web site, it’s important to have a strong, attractive, efficient web presence that works for your business. AdventGX has produced the web presence and brand for more than 25 tourism related businesses in the last 2 years. Here are just a few of the customers we serve:Herradura Ranch

Wells Outfitters

Captain Eric Glass

Tule Creek Outfitters

Captain Andy Thompson

Wired Lodge

VestivoRV Reservation Management Solutions

If you are in need of a web presence – new or enhanced – please contact us at info@adventgx.com or call 979-216-0548 for more information. We are currently scheduling our 2006 projects and we’d love to help you capture your customers online.

AdventGXtra Nov. ’05

AdventGXtra

AdventGXtra is the monthly newsletter for the AdventGX team. Each month, look here for the latest information about new AdventGX projects and initiatives and learn about our newest AdventGX team members.

November 2005

:: Projects
   :. First Texas Mountain Art Seminar Attracts Area Artists
   :. Travel Guide Project Launched with ASD Workshop
   :. Project 7 Web Site Launched
Projects
First Texas Mountain Art Seminar Attracts Area Artists
Artists in Van Horn and from throughout the Texas Mountain region came together in early November to show their work and participate in a small business seminar for artists in Van Horn. AdventGX produced the event as part of the Van Horn Economic Development Initiative. Nearly 20 artists participated in the educational weekend and locals and travelers visited the show to take in the art. The event was sponsored by the Texas Commission of the Arts, Van Horn Economic Development Corporation, Van Horn Convention Center and Visitors Bureau, Big Bend Arts Council and Red Rock Ranch. To view images from the event, see the complete AdventGX newsletter online at www.adventgx.com/news.asp

      

Travel Guide Project Launched with ASD Workshop
Jose Quintana, Joan Tatge and Lindsey Hafner traveled to Alpine, Texas to kick off the Big Bend Texas Mountain Travel Guide project with an AdventGX Strategy Deployment Workshop. Representatives from communities across the region provided valuable insight that will shape the development of the 2007-2008 guide, slated to ship January 2007. AdventGX was awarded the contract to produce the print and online versions of the regional travel guide by the Big Bend Texas Mountain Travel Association and will be providing turnkey services to see the project through to completion.
 
Project 7 Web Site Launched
AdventGX launched the web presence for Project 7 this month, providing a venue for disseminating information about the Van Horn Economic Development Initiative, also known as Project 7. The site features a chronology of the project, background a blog and information about the project team. To view the site and learn more about Project 7, log on to www.Project7.org.

AdventGXtra Oct. ’05

AdventGXtra

AdventGXtra is the monthly newsletter for the AdventGX team. Each month, look here for the latest information about new AdventGX projects and initiatives and learn about our newest AdventGX team members.

October 2005

:: AdventGX News
   :. Leading China Tourism Expert Tiger Wood Visits Texas A&M and AdventGX
   :. Skadberg to Present at U.S. – China Conference
   :. AGX Wins Contract to Produce Big Bend Texas Mountain Travel Guide
   :. AGX Joins Forces with IPS Group to Expand Service Offerings
:: Projects
   :. Quintana to Present at TTIA Travel Summit
   :. Van Horn Delegates Plan Leadership Seminar, Meet Rudy Ruettiger
AdventGX News
Leading China Tourism Expert Tiger Wood Visits Texas A&M and AdventGX
Tiger Wood of the Centre for Recreation and Tourism Research at Peking University visited Texas A&M University and AdventGX October 6-8 to discuss areas for future collaboration. Wood is considered among China’s foremost experts on nature tourism and during his visit AdventGX’s Andrew Skadberg and Wood outlined a number of potential areas for collaboration in China. To kick off the partnership relationship, Skadberg invited Wood to lead the China side of the roundtable discussion “Wetland Conservation, Nature-Based Tourism, and Rural Economic Development” during the U.S. – China Conference in November at China’s Peking University.

Skadberg to Present at U.S. – China Conference
Dr. Andrew Skadberg, AdventGX chief knowledge officer, is participating in the U.S. – China Conference as a panel member for the roundtable session “Wetland Conservation, Nature-Based Tourism, and Rural Economic Development.” The research roundtable session will discuss opportunities and challenges facing both China and the United States related to wetlands protection/restoration, natural resource conservation, rural economic development, and sustainable strategies for tourism development. Dr. Skadberg will be joined on the panel by Gan Jianbang, of Texas A&M University, Wu Bihu, of Peking University and Yongxia Skadberg of Texas A&M University. The U.S. – China Conference is scheduled for November 14-17 in Beijing, China and will include addresses by President George W. Bush an California Governor Arnold Schwartznegger. To learn more about the conference visit http://china-us.tamu.edu/index.php.
 
AGX Wins Contract to Produce Big Bend Texas Mountain Travel Guide
Following a presentation to the Big Bend Texas Mountain Travel Association, AdventGX team members secured the contract to produce the region’s travel guide both in print and online. Jose Quintana, Joan Tatge and Lindsey Hafner traveled to Alpine, Texas to discuss the AdventGX Strategy Deployment process and explain the proposed approach to development of the 2007/2008 Big Bend Texas Mountain Travel Guide. The project will involve development of the printed guide, the accompanying web presence and sales of advertising for both. The kick-off ASD workshop to start the project is slated for late November.
 
AGX Joins Forces with IPS Group to Expand Service Offerings
On September 27th, AdventGX signed a Memorandum of Agreement with IPS Group of College Station, expanding service offerings for both partners and opening up new opportunities to bring tourism development strategies to the forefront of municipal planning strategies. Through the agreement, AdventGX now offers professional planning services, including comprehensive planning, zoning and subdivision application processing, code development and more. IPS Group brings some 55 years of combined planning experience and has supported such clients as the cities of Bryan, South Padre Island, Auburn and College Station. To learn more about IPS Group, visit www.IPSGroup.us.
Projects
Quintana to Present at TTIA Travel Summit
AdventGX President Jose Quintana will demonstrate Texas Education Vacation at the Texas Travel Industry Association’s annual Travel Summit on November 1st in Corpus Christi. During the presentation, workshop participants will learn about the current and future capabilities of Texas Education Vacation and have the opportunity to post listings for their educationally oriented tourism attractions. To learn more about Texas Education Vacation or to add your attraction, visit www.TexasEducationVacation.com.
 
Van Horn Delegates Plan Leadership Seminar, Meet Rudy Ruettiger
Representatives of Van Horn traveled to College Station to meet with Texas A&M’s Director of Professional Development, Dr. Tony Brown and Rudy Ruettiger, famed Notre Dame football player and inspirational speaker, to devise a strategy for a rural leadership development seminar series. Van Horn Economic Development Director Jeff McCoy, Van Horn High School Teacher Sondra McCoy, Van Horn High School Students Lindsey McCoy and Brandon Brewster, Van Horn High Alumnus Tristan Brewster and Town of Van Horn Administrator Rebecca Brewster represented Van Horn in the planning session.

AdventGXtra Sept. ’05

AdventGXtra

AdventGXtra is the monthly newsletter for the AdventGX team. Each month, look here for the latest information about new AdventGX projects and initiatives and learn about our newest AdventGX team members.

September 2005

:: Meetings/Presentations/Workshops
   :. AdventGX Team Participates in Luncheon on Emerging Tech Fund
   :. AdventGX Team Visits Sandia Labs, New Mexico
:: Projects
   :. AdventGX Launches Vestivo.com for Reservation Management Solutions, Inc.
   :. AGX Plans Art Seminar, Show and Sale for Texas Mountain Region
Meetings/Presentations/Workshops
AdventGX Team Participates in Luncheon on Emerging Tech Fund
AdventGX was well represented at the September 20 luncheon of the Research Valley Technology Alliance. During the event, Mr. Phil Wilson, Deputy Chief of Staff for Governor Rick Perry, discussed the newly signed House Bill 1765, which created the $200 million Texas Emerging Technology Fund. AdventGX team members Jose Quintana, Ron Robinson, Andy Skadberg, Travis Nance, Joan Tatge and Kelley Stewart hosted Van Horn Economic Development Director Jeff McCoy, along with Texas A&M Recreation Parks and Tourism Sciences Department Head Joseph O’Leary, MRI Technologies Vice President Tim Kropp and Robert Toker, Consul, Head of Trade & Investment for the UK Trade & Investment with the British Consulate-General, Houston. During the luncheon, AdventGX team members and guests learned about the goals of the Emerging Technology Fund and how it can support economic development throughout Texas.

AdventGX Team Visits Sandia Labs, New Mexico
Jose Quintana, Joan Tatge and Van Horn Economic Development Director Jeff McCoy participated in the Texas Lyceum Association’s recent meeting in Santa Fe, New Mexico. September 15-18, the team met with New Mexico leadership to discuss common issues facing Texas and New Mexico and visited Sandia National Laboratories. The team learned about the upcoming X-Prize competition, being held in Las Crueses, New Mexico. New Mexico has allocated $9 million to develop the infrastructure, launch and landing facilities necessary to host and market the competition and related events throughout the state, and to prepare the Southwest Regional Spaceport in Upham, near Las Cruces.
Projects
AdventGX Launches Vestivo.com for Reservation Management Solutions, Inc.
AdventGX recently launched Vestivo.com, featuring Reservation Management Solutions, Inc.’s line of premier reservation and property management solutions for the tourism and hospitality industry. Through its Vestivo line of products, RMS is revolutionizing the way businesses manage their reservations and properties. The Vestivo line of products offers fully integrated solutions designed to improve the efficiency of resort operations and enhance the guest experience. To learn more about Vestivo, visit www.Vestivo.com.
 
AGX Plans Art Seminar, Show and Sale for Texas Mountain Region
As part of the rural economic development strategy being implemented in Van Horn, Texas, AdventGX is developing a seminar and art show series targeting regional artists. The pilot seminar and sale is slated for November 11-13 and will focus on providing regional artists with key business skills, from pricing their work to online promotion. The seminar and sale will feature the work of regional Texas artists that tell the story of the Texas Mountain region through paintings, sculpture and pottery. By supporting regional artists, AdventGX is encouraging the creation, exhibit and sale of artwork that depicts the rich heritage, culture and natural beauty of the Texas Mountain region.

AdventGXtra Aug ’05

AdventGXtra

AdventGXtra is the monthly newsletter for the AdventGX team. Each month, look here for the latest information about new AdventGX projects and initiatives and learn about our newest AdventGX team members.

August 2005

:: Projects
   :. Skadberg Visits Washington D.C., Promotes Rural Economic Development
   :. Quintana and Tatge Visit Van Horn
:: Team News
   :. Amy Williams Joins AGX, Launches Reservation Management Solutions, Inc.
   :. Brad Cunningham Joins AGX, Brings New Internet Technology
   :. Rosa Elena Saenz Offers Invocation and Benediction at Texas A&M Commencement
Projects
Skadberg Visits Washington D.C., Promotes Rural Economic Development
Dr. Andy Skadberg recently traveled to Washington D.C. to promote rural economic development and inform legislators and government program directors about the AdventGX approach to economic and tourism development for our nation’s rural places. Andy showcased the AGX model for rural economic development using the Van Horn, Texas Economic Development Initiative as a case study. With the help of Jim Maetzold of USDA, Andy was able to meet with several program leaders of the USDA and Forest Services, which will be helpful to AdventGX’s programs supporting rural communities across the nation. In all, Andy met with four legislators (or their representatives) and 7 program leaders. He was also able to take a tour that focused on agritourism in the region. The trip assisted AdventGX in building relationships with business leaders and Congressmen from around the country, and built awareness of AdventGX and its services.
 
Quintana and Tatge Visit Van Horn
Jose Quintana and Joan Tatge experienced the full family vacation atmosphere when they took their own families to Van Horn July 26 through August 3. Besides working on the economic development project for Van Horn they also got to help put trash cans out on Main Street, hike through the Texas Mountain region, and watch the Movie on the Wall – a summer fun event for the Van Horn community.
 
Team News
Amy Williams Joins AGX, Launches Reservation Management Solutions, Inc.
Amy Williams recently joined AdventGX as Director of our new Reservation Management Solutions Division, bringing some 12 years experience working in real estate management and investment. In 1993, Amy was hired by Trust Property Management which owned and managed 130 multi-family properties across the United States, Amy assisted with property acquisitions, on-site training, income reporting, and property audits. Moving to the The Arkad Group in 2000 as the Director of Property Operations, she was involved with property rehabilitation, and oversight of property operations, policies and personnel. In 2002, Amy joined Diversified Investments, a real estate investment company specializing in RV resorts to manage their training and software support departments. During her career at DI, Amy implemented new reservation software and wireless Internet solutions on the properties. Amy is Director of Reservation Management Solutions, Inc., bringing the Vestivo line of premier reservation and property management solutions to high-end resorts, casinos and cruise lines throughout the U.S. and internationally.
 
Brad Cunningham Joins AGX, Brings New Internet Technology
Brad Cunningham, a lifelong entrepreneur and web-based application developer, recently joined the AdventGX team and will head up the implementation of the new technology community networking software. Having tested under the names “VipZip” and “Powervox,” the new software will be integrated into some of AdventGX’s existing products including JourneyBuilder and TrueJourney. Brad has extensive experience in web-based application design and enterprise system implementation. Prior to joining AdventGX, he served as Director of Internet Systems and Information Technology for American Lightwave Communications, a Houston telecommunications company. He also founded Proactive Intelligence, a company specializing in the Internet education-to-consumer market, and served as Manager and Senior Technical Consultant for Insource Technology. After graduating from Emporia State University, in Emporia Kansas, Brad served in the United States Navy, and then taught computer science and webmastering for the Katy, Texas Independent School District.
 
Rosa Elena Saenz Offers Invocation and Benediction at Texas A&M Commencement
AdventGX Executive Advisory Board member Rosa Elena Saenz became the first international student in A&M’s history to provide the invocation and benediction at Texas A&M’s graduation ceremony in August. The ceremony took place August 12, 2005 in College Station, Texas. Ms. Saenz is currently the President of the Mexican Student Association at Texas A&M University and a graduate student in the Department of Hispanic Studies.
 

AdventGXtra Jul ’05

AdventGXtra

AdventGXtra is the monthly newsletter for the AdventGX team. Each month, look here for the latest information about new AdventGX projects and initiatives and learn about our newest AdventGX team members.

July 2005

:: AdventGX News
   :. AdventGX Spin-Off Offers Premier Reservation Solution
   :. AdventGX Sponsors Team16 Racing
:: Projects
   :. AdventGX Commissions Artist to Create Original Van Horn Art
:: Team News
   :. Stan Meador Joins AGX as Director of Nature Tourism Development
AdventGX News
AdventGX Spin-Off Offers Premier Reservation Solution
AdventGX recently launched Reservation Management Solutions, Inc., to market it’s premier reservation and property management software to high-end/high-volume properties in the resort industry. Reservation Management Solutions, Inc. is ideally positioned to revolutionize reservation and property management with its Vestivo line of custom and off-the-shelf reservation and property management products. To learn more about RMS or the Vestivo product offerings, contact Travis Nance at travisnance@adventgx.com.
 
AdventGX Sponsors Team16 Racing
AdventGX recently developed and launched a web site to showcase two of racing’s top young talents, Brad Coleman & Colin Braun. Brad and Colin were part of a World Record setting team in February when the 16 year-olds raced in and completed the Rolex 24 Hours of Daytona, North America’s most renowned and challenging endurance road race. The talented youngsters garnered a Top 10 finish (7th) at the famed Daytona International Speedway, earning the respect of many of the best professional NASCAR, IRL, and Sports Car drivers in the world. Be sure to check out the web site and follow these two incredible young men on their exciting journey: www.team16.info

Projects
AdventGX Commissions Artist to Create Original Van Horn Art
As part of the ongoing Van Horn Economic Development Initiative, AdventGX has commissioned Ricardo Solar to creating paintings of Van Horn’s beautiful landscapes as well as the buildings, events and people that characterize the unique spirit of Van Horn, Texas. The paintings and drawings will be featured in local Van Horn businesses and sold on a consignment basis. Click here to see samples of some of the early pencil drawings by Ricardo Solar.

Team News
Stan Meador Joins AGX as Director of Nature Tourism Development
Executive Advisory Board Member Stan Meador has agreed to join the AdventGX team as our new Director of Nature Tourism Development. In this capacity, Stan will share his insights and expertise in nature tourism through professional services, consulting engagements, articles and speaking engagements. In addition, Stan will serve as lead advisor to the development of AGX’s premier product offering, JourneyBuilder.com. Stan is the founder and general manager of the recreational division (X-Bar Ranch) for his family’s five-generation ranch near Eldorado, Texas.

AdventGXtra Jun ’05

AdventGXtra

AdventGXtra is the monthly newsletter for the AdventGX team. Each month, look here for the latest information about new AdventGX projects and initiatives and learn about our newest AdventGX team members.

June 2005

:: AdventGX News
   :. AdventGX Signs MOU with NASA Mid-Continent Technology Transfer Center
   :. Bohac Joins AdventGX Executive Advisory Board
   :. AdventGX Joins Texas A&M for Visit to Ellison’s Greenhouses in Brenham
   :. AdventGX Hosts Mexican Delegation From Parral, Chihuahua
:: Projects
   :. Texas Education Vacation Featured in TTIA Newsletter
   :. Van Horn EDC Authorizes Phase II of Economic Development Initiative
AdventGX News
AdventGX Signs MOU with NASA Mid-Continent Technology Transfer Center
AdventGX recently entered into an agreement with the NASA Mid-Continent Technology Transfer Center of the Texas Engineering Extension Service to work jointly in the area of economic development for the benefit of Texas communities. As part of the agreement, the two entities will pursue joint projects, develop and deliver a tourism module for the Basic Economic Development Course (BEDC), and develop co-branded marketing materials that will illustrate both partners’ capabilities to support economic and tourism development and leverage emerging opportunities in space tourism.
Bohac Joins AdventGX Executive Advisory Board
AdventGX is proud to welcome Jennifer Bohac to our Executive Advisory Board. Jennifer is the Director of the Traveling Aggies program, the travel program for former students of Texas A&M Univerisity. During her four years with The Association of Former Students, one of the largest and most respected alumni associations in the world, Jennifer more than doubled the size of the Traveling Aggies program. Today, Traveling Aggies is among the most successful travel programs of its kind. As Director, Jennifer travels extensively and has become a noted expert in hospitality and creating unique travel experiences.
 
AdventGX Joins Texas A&M for Visit to Ellison’s Greenhouses in Brenham
Jose Quintana and Joan Tatge recently joined Dr. Joseph O’Leary, Head of Texas A&M University’s Department of Recreation Parks and Tourism Sciences, and Paul Serff, President of the Texas Travel Industry Association, on a visit to Ellison’s Greenhouses in Brenham, Texas. PJ Ellison treated the group to a tour of the greenhouses and shared her vision for developing experiential tourism opportunities in the area. Click here to see a picture of the group with P.J. in Ellison’s new retail area.

AdventGX Hosts Mexican Delegation From Parral, Chihuahua
AdventGX recently hosted a delegation of representatives from Parral, Chihuahua during their visit to College Station. The group participated in a series of meetings and tours, including stops at the Texas World Speedway and the George Bush Presidential Library, lunch with representatives of Texas A&M University and dinner with the Mayor of the City of Bryan, Ernie Wentrcek and City Manager Mary Kaye Moore. The delegation included Jesus Flores Olivas, Suplente de Presidente Municipal; Miquel Primo Armendariz Sonza, Director de Atencion Ciudana; Jesus Hernandez Arce, Economic Research Center Coordinator for Universidad Autonoma de Chihuahua; Raul Soto Contreras, Director de Desarrolla Economico and Ignacio Paez Arras, Desarrollo Economico. The group made the trip to College Station to share information about their economic and tourism development efforts and learn how AdventGX can support the initiative. Click here to see pictures from the visit.

Projects
Texas Education Vacation Featured in TTIA Newsletter
An article by Dr. Andy Skadberg about Texas Education Vacation (TEV) is featured in the June edition of “The Texas Explorer,” the Texas Travel Industry Association’s monthly newsletter. In the article, Dr. Skadberg provides insight into the importance of TEV as a tool for parents and educators seeking meaningful travel experiences for their children. The full-page article also summarizes criteria for attractions included in the searchable web-based database of educational travel opportunities. To learn more about TEV, log on to www.TexasEducationVacation.com.
 
Van Horn EDC Authorizes Phase II of Economic Development Initiative
Dr. Andy Skadberg, Jose Quintana and Joan Tatge traveled to Van Horn during June to formally present the final report for Phase I of the Van Horn Economic Development Initiative. Following the presentation, the Van Horn EDC Board of Directors authroized Phase II of the project. During their week-long visit to Van Horn, the team had the opportunity to experience youth rodeo, visit with entrepreneurs leading local business start-ups and make visits to nearby West Texas regional attractions. Click here to see pictures from the week in Van Horn.

AdventGXtra May ’05

AdventGXtra

AdventGXtra is the monthly newsletter for the AdventGX team. Each month, look here for the latest information about new AdventGX projects and initiatives and learn about our newest AdventGX team members.

May 2005

:: AdventGX News
   :. Former Google Executive Joins AdventGX Team
   :. AdventGX Conducts First Jr. Internship Program
:: Projects
   :. Rediscover Texas Campaign Ends June 12
   :. Texas Education Vacation Released During Tourism Week
AdventGX News
Former Google Executive Joins AdventGX Team
AdventGX is proud to welcome Casey Jensen to our team as Vice President for Business Development. Casey has more than 10 years of experience in Internet marketing and advertising. During his three years with Google he helped develop the next generation of media sales. Casey worked with clients such as Hewlett Packard, Wyndham, La Quinta, CompUSA, Kenneth Cole, Fossil and National Instruments, creating new distribution models with search advertising that revolutionized their ROI. Prior to working with Google, Casey managed the online media sales for 170 websites and more than 200 e-newsletters for Meckler Media. Casey began his professional career as an ad agency account manager working with such brands as Apple, Coors, Sun Microsystems, IBM, Fannie Mae and Paramount Pictures.
 
AdventGX Conducts First Jr. Internship Program
Three College Station ISD students were selected for AdventGX’s first junior internship program, wherein a team of high school students are given a development project to work on over the summer. The experience affords the students an opportunity to gain hands on experience working on a professional project and gaining exposure to the tourism industry. This year, the student team has been assigned the task of developing the model for a high end laser tag attraction. The students, Max Sera, Jose Juan Quintana and Felipito Zambrano, will conduct the market research, product development and branding for the attraction.
Projects
Rediscover Texas Campaign Ends June 12
There is still time to register to win a weekend getaway to a great Texas destination as part of the Texas Travel Industry Association’s Rediscover Texas Campaign. AdventGX developed the online sweepstakes and survey on behalf of TTIA. The campaign was developed to raise awareness of the great travel destinations across Texas and provides tourism operators a chance to take part in a statewide promotional campaign. To register to win a weekend getaway, be sure to log on to www.rediscovertexas.org before June 12.
 
Texas Education Vacation Released During Tourism Week
The Texas Travel Industry Association released Texas Education Vacation on May 7 as part of Tourism Week. AdventGX developed the online resource for parents and teachers seeking engaging educational vacations. The product is a collaborative effort of the Texas Education Agency, TTIA and the Office of the Governor. Look for a full-page write-up by Dr. Andy Skadberg about TEV in the June issue of the “Texas Explorer” the monthly newsletter for TTIA.

AdventGXtra Apr ’05

AdventGXtra

AdventGXtra is the monthly newsletter for the AdventGX team. Each month, look here for the latest information about new AdventGX projects and initiatives and learn about our newest AdventGX team members.

April 2005

:: AdventGX News
   :. Rediscover Texas Campaign in Full Swing
   :. Van Horn Workshops Kick off Economic Development Project
   :. AdventGX Hosts Chihuahua Secretary of Commerce and Tourism
:: Meetings/Presentations/Workshops
   :. Skadberg, Tatge Present Texas Education Vacation to B/CS CVB
   :. Meador Presents at ANGADI Conference in Nuevo Laredo
   :. Skadberg, Ebel Visit Iowa Landowner, Evaluate Tourism Opportunities
   :. Skadberg and Tutor to Attend Mobile Showcase in California
AdventGX News
Rediscover Texas Campaign in Full Swing
The 2005 Rediscover Texas campaign is well underway – the campaign started April 1st and will close on May 15, 2005. Registrants from all over the world have signed up for the Texas sized sweepstakes for seven weekend getaways that stretch across Texas. If you haven’t entered the sweepstakes, be sure to register at www.rediscovertexas.org.AdventGX developed the Rediscover Texas online sweepstakes as well as the online media kit promoting special advertising opportunities in honor of Tourism Week. AdventGX is tracking the registrations, survey results and web-analytics collected via the sweepstakes registration process on behalf of the Texas Travel Industry Association. Early data supports the growing importance of online promotion by the tourism Industry. Last year over 40% of registrations were generated from web references (search engines, eNews articles, affiliates) making it the largest source of registrations (over TV, Radio, Print and Bill Board sources).
 
Van Horn Workshops Kick off Economic Development Project
Six AdventGX team members traveled to Van Horn, Texas April 10-12 to participate in a series of workshops with Van Horn community members. During the workshops participants shared their dreams and aspirations for Van Horn and identified keys issues they want to address through the economic development initiative.Based on participant’s comments and a follow-up survey, the AdventGX team will devise a comprehensive strategy for moving forward with the effort. The strategy will prioritize community projects and provide estimated levels of effort to the Van Horn Economic Development Corporation (EDC). Upon delivery of the strategy, and approval by the EDC, the project will move into the implementation phase wherein AdventGX will support Van Horn with individual projects and fundraising.
 
AdventGX Hosts Chihuahua Secretary of Commerce and Tourism
On April 18, AdventGX had the honor of hosting Hector Valles, Secretary of Commercial and Tourism Development for the State of Chihuahua, Mexico, and Dr. Raul Favela, International Services, Universidad Autonoma de Chihuahua. During their visit, the Secretary presented his vision for commercial and tourism development in the State of Chihuahua and shared a beautiful slideshow about the state’s abundant natural assets. In turn, Dr. Andy Skadberg and Jose Quintana presented the AdventGX approach to tourism development. As a result of the meetings, AdventGX is submitting a proposal to the Secretary for a comprehensive commercial and economic development effort.
   
 
Meetings/Presentations/Workshops
Skadberg, Tatge Present Texas Education Vacation to B/CS CVB
Mr. Barry Bigger, President and CEO of the Bryan-College Station Convention and Visitors Bureau, invited AdventGX to present Texas Education Vacation to the CVB’s board of directors in late March. Dr. Andy Skadberg and Joan Tatge provided an introduction to AdventGX and demonstrated both Texas Education Vacation and Lauren and Erin’s Travel Adventures to participants. Both online promotional tools were well received by the BCSCVB board.
 
Meador Presents at ANGADI Conference in Nuevo Laredo
Executive Advisory Board Member Stan Meador gave a presentation at the annual conference of the Asociacisn Nacionalde Ganaderos Diversificados (National Diversified Wildlife Breeders Association) on April16th in Nuevo Laredo, Mexico. Meador discussed opportunities to further develop existing hunting opportunities and to diversify into other non-consumptive nature tourism enterprises. Stan’s presentation included the AdventGX approach to tourism development and was mentioned in local news coverage of the event.
 
Skadberg, Ebel Visit Iowa Landowner, Evaluate Tourism Opportunities
Dan Wells of the famous Wells Blue Bunny ice cream invited Andy Skadberg and Executive Advisory Board Member Gary Ebel to visit his ranch located in Northwest Iowa to evaluate nature tourism opportunities. Well’s “Hole ‘n the Wall” ranch currently provides great hunting opportunities, and Dan hopes to expand the operation to include very high end executive hunts and potentially an executive retreat center. Andy spent April 29th touring the ranch, conducting an inventory of resources and learning about Dan’s aspirations for his property. AdventGX is using this information to make recommendations about next-steps for developing the property to fulfill Dan’s goals and objectives.
 
Skadberg and Tutor to Attend Mobile Showcase in California
Craig Tutor, AdventGX Executive Advisory Board Member, and Andy Skadberg will attend Mobile Showcase – an upcoming conference being held May 9-11, 2005 in Indian Wells, California. The conference allows enterprise IT decision makers to see the latest and greatest mobile computing and wireless data communications products and services live on stage. In two short days, more than 40 companies will demonstrate their mobile and wireless products and services, providing Andy and Craig with an excellent preview of technologies with potential application to AdventGX tourism products.