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AdventGXtra Jul ’05

AdventGXtra

AdventGXtra is the monthly newsletter for the AdventGX team. Each month, look here for the latest information about new AdventGX projects and initiatives and learn about our newest AdventGX team members.

July 2005

:: AdventGX News
   :. AdventGX Spin-Off Offers Premier Reservation Solution
   :. AdventGX Sponsors Team16 Racing
:: Projects
   :. AdventGX Commissions Artist to Create Original Van Horn Art
:: Team News
   :. Stan Meador Joins AGX as Director of Nature Tourism Development
AdventGX News
AdventGX Spin-Off Offers Premier Reservation Solution
AdventGX recently launched Reservation Management Solutions, Inc., to market it’s premier reservation and property management software to high-end/high-volume properties in the resort industry. Reservation Management Solutions, Inc. is ideally positioned to revolutionize reservation and property management with its Vestivo line of custom and off-the-shelf reservation and property management products. To learn more about RMS or the Vestivo product offerings, contact Travis Nance at travisnance@adventgx.com.
 
AdventGX Sponsors Team16 Racing
AdventGX recently developed and launched a web site to showcase two of racing’s top young talents, Brad Coleman & Colin Braun. Brad and Colin were part of a World Record setting team in February when the 16 year-olds raced in and completed the Rolex 24 Hours of Daytona, North America’s most renowned and challenging endurance road race. The talented youngsters garnered a Top 10 finish (7th) at the famed Daytona International Speedway, earning the respect of many of the best professional NASCAR, IRL, and Sports Car drivers in the world. Be sure to check out the web site and follow these two incredible young men on their exciting journey: www.team16.info

Projects
AdventGX Commissions Artist to Create Original Van Horn Art
As part of the ongoing Van Horn Economic Development Initiative, AdventGX has commissioned Ricardo Solar to creating paintings of Van Horn’s beautiful landscapes as well as the buildings, events and people that characterize the unique spirit of Van Horn, Texas. The paintings and drawings will be featured in local Van Horn businesses and sold on a consignment basis. Click here to see samples of some of the early pencil drawings by Ricardo Solar.

Team News
Stan Meador Joins AGX as Director of Nature Tourism Development
Executive Advisory Board Member Stan Meador has agreed to join the AdventGX team as our new Director of Nature Tourism Development. In this capacity, Stan will share his insights and expertise in nature tourism through professional services, consulting engagements, articles and speaking engagements. In addition, Stan will serve as lead advisor to the development of AGX’s premier product offering, JourneyBuilder.com. Stan is the founder and general manager of the recreational division (X-Bar Ranch) for his family’s five-generation ranch near Eldorado, Texas.

AdventGXtra Jun ’05

AdventGXtra

AdventGXtra is the monthly newsletter for the AdventGX team. Each month, look here for the latest information about new AdventGX projects and initiatives and learn about our newest AdventGX team members.

June 2005

:: AdventGX News
   :. AdventGX Signs MOU with NASA Mid-Continent Technology Transfer Center
   :. Bohac Joins AdventGX Executive Advisory Board
   :. AdventGX Joins Texas A&M for Visit to Ellison’s Greenhouses in Brenham
   :. AdventGX Hosts Mexican Delegation From Parral, Chihuahua
:: Projects
   :. Texas Education Vacation Featured in TTIA Newsletter
   :. Van Horn EDC Authorizes Phase II of Economic Development Initiative
AdventGX News
AdventGX Signs MOU with NASA Mid-Continent Technology Transfer Center
AdventGX recently entered into an agreement with the NASA Mid-Continent Technology Transfer Center of the Texas Engineering Extension Service to work jointly in the area of economic development for the benefit of Texas communities. As part of the agreement, the two entities will pursue joint projects, develop and deliver a tourism module for the Basic Economic Development Course (BEDC), and develop co-branded marketing materials that will illustrate both partners’ capabilities to support economic and tourism development and leverage emerging opportunities in space tourism.
Bohac Joins AdventGX Executive Advisory Board
AdventGX is proud to welcome Jennifer Bohac to our Executive Advisory Board. Jennifer is the Director of the Traveling Aggies program, the travel program for former students of Texas A&M Univerisity. During her four years with The Association of Former Students, one of the largest and most respected alumni associations in the world, Jennifer more than doubled the size of the Traveling Aggies program. Today, Traveling Aggies is among the most successful travel programs of its kind. As Director, Jennifer travels extensively and has become a noted expert in hospitality and creating unique travel experiences.
 
AdventGX Joins Texas A&M for Visit to Ellison’s Greenhouses in Brenham
Jose Quintana and Joan Tatge recently joined Dr. Joseph O’Leary, Head of Texas A&M University’s Department of Recreation Parks and Tourism Sciences, and Paul Serff, President of the Texas Travel Industry Association, on a visit to Ellison’s Greenhouses in Brenham, Texas. PJ Ellison treated the group to a tour of the greenhouses and shared her vision for developing experiential tourism opportunities in the area. Click here to see a picture of the group with P.J. in Ellison’s new retail area.

AdventGX Hosts Mexican Delegation From Parral, Chihuahua
AdventGX recently hosted a delegation of representatives from Parral, Chihuahua during their visit to College Station. The group participated in a series of meetings and tours, including stops at the Texas World Speedway and the George Bush Presidential Library, lunch with representatives of Texas A&M University and dinner with the Mayor of the City of Bryan, Ernie Wentrcek and City Manager Mary Kaye Moore. The delegation included Jesus Flores Olivas, Suplente de Presidente Municipal; Miquel Primo Armendariz Sonza, Director de Atencion Ciudana; Jesus Hernandez Arce, Economic Research Center Coordinator for Universidad Autonoma de Chihuahua; Raul Soto Contreras, Director de Desarrolla Economico and Ignacio Paez Arras, Desarrollo Economico. The group made the trip to College Station to share information about their economic and tourism development efforts and learn how AdventGX can support the initiative. Click here to see pictures from the visit.

Projects
Texas Education Vacation Featured in TTIA Newsletter
An article by Dr. Andy Skadberg about Texas Education Vacation (TEV) is featured in the June edition of “The Texas Explorer,” the Texas Travel Industry Association’s monthly newsletter. In the article, Dr. Skadberg provides insight into the importance of TEV as a tool for parents and educators seeking meaningful travel experiences for their children. The full-page article also summarizes criteria for attractions included in the searchable web-based database of educational travel opportunities. To learn more about TEV, log on to www.TexasEducationVacation.com.
 
Van Horn EDC Authorizes Phase II of Economic Development Initiative
Dr. Andy Skadberg, Jose Quintana and Joan Tatge traveled to Van Horn during June to formally present the final report for Phase I of the Van Horn Economic Development Initiative. Following the presentation, the Van Horn EDC Board of Directors authroized Phase II of the project. During their week-long visit to Van Horn, the team had the opportunity to experience youth rodeo, visit with entrepreneurs leading local business start-ups and make visits to nearby West Texas regional attractions. Click here to see pictures from the week in Van Horn.

AdventGXtra May ’05

AdventGXtra

AdventGXtra is the monthly newsletter for the AdventGX team. Each month, look here for the latest information about new AdventGX projects and initiatives and learn about our newest AdventGX team members.

May 2005

:: AdventGX News
   :. Former Google Executive Joins AdventGX Team
   :. AdventGX Conducts First Jr. Internship Program
:: Projects
   :. Rediscover Texas Campaign Ends June 12
   :. Texas Education Vacation Released During Tourism Week
AdventGX News
Former Google Executive Joins AdventGX Team
AdventGX is proud to welcome Casey Jensen to our team as Vice President for Business Development. Casey has more than 10 years of experience in Internet marketing and advertising. During his three years with Google he helped develop the next generation of media sales. Casey worked with clients such as Hewlett Packard, Wyndham, La Quinta, CompUSA, Kenneth Cole, Fossil and National Instruments, creating new distribution models with search advertising that revolutionized their ROI. Prior to working with Google, Casey managed the online media sales for 170 websites and more than 200 e-newsletters for Meckler Media. Casey began his professional career as an ad agency account manager working with such brands as Apple, Coors, Sun Microsystems, IBM, Fannie Mae and Paramount Pictures.
 
AdventGX Conducts First Jr. Internship Program
Three College Station ISD students were selected for AdventGX’s first junior internship program, wherein a team of high school students are given a development project to work on over the summer. The experience affords the students an opportunity to gain hands on experience working on a professional project and gaining exposure to the tourism industry. This year, the student team has been assigned the task of developing the model for a high end laser tag attraction. The students, Max Sera, Jose Juan Quintana and Felipito Zambrano, will conduct the market research, product development and branding for the attraction.
Projects
Rediscover Texas Campaign Ends June 12
There is still time to register to win a weekend getaway to a great Texas destination as part of the Texas Travel Industry Association’s Rediscover Texas Campaign. AdventGX developed the online sweepstakes and survey on behalf of TTIA. The campaign was developed to raise awareness of the great travel destinations across Texas and provides tourism operators a chance to take part in a statewide promotional campaign. To register to win a weekend getaway, be sure to log on to www.rediscovertexas.org before June 12.
 
Texas Education Vacation Released During Tourism Week
The Texas Travel Industry Association released Texas Education Vacation on May 7 as part of Tourism Week. AdventGX developed the online resource for parents and teachers seeking engaging educational vacations. The product is a collaborative effort of the Texas Education Agency, TTIA and the Office of the Governor. Look for a full-page write-up by Dr. Andy Skadberg about TEV in the June issue of the “Texas Explorer” the monthly newsletter for TTIA.

AdventGXtra Apr ’05

AdventGXtra

AdventGXtra is the monthly newsletter for the AdventGX team. Each month, look here for the latest information about new AdventGX projects and initiatives and learn about our newest AdventGX team members.

April 2005

:: AdventGX News
   :. Rediscover Texas Campaign in Full Swing
   :. Van Horn Workshops Kick off Economic Development Project
   :. AdventGX Hosts Chihuahua Secretary of Commerce and Tourism
:: Meetings/Presentations/Workshops
   :. Skadberg, Tatge Present Texas Education Vacation to B/CS CVB
   :. Meador Presents at ANGADI Conference in Nuevo Laredo
   :. Skadberg, Ebel Visit Iowa Landowner, Evaluate Tourism Opportunities
   :. Skadberg and Tutor to Attend Mobile Showcase in California
AdventGX News
Rediscover Texas Campaign in Full Swing
The 2005 Rediscover Texas campaign is well underway – the campaign started April 1st and will close on May 15, 2005. Registrants from all over the world have signed up for the Texas sized sweepstakes for seven weekend getaways that stretch across Texas. If you haven’t entered the sweepstakes, be sure to register at www.rediscovertexas.org.AdventGX developed the Rediscover Texas online sweepstakes as well as the online media kit promoting special advertising opportunities in honor of Tourism Week. AdventGX is tracking the registrations, survey results and web-analytics collected via the sweepstakes registration process on behalf of the Texas Travel Industry Association. Early data supports the growing importance of online promotion by the tourism Industry. Last year over 40% of registrations were generated from web references (search engines, eNews articles, affiliates) making it the largest source of registrations (over TV, Radio, Print and Bill Board sources).
 
Van Horn Workshops Kick off Economic Development Project
Six AdventGX team members traveled to Van Horn, Texas April 10-12 to participate in a series of workshops with Van Horn community members. During the workshops participants shared their dreams and aspirations for Van Horn and identified keys issues they want to address through the economic development initiative.Based on participant’s comments and a follow-up survey, the AdventGX team will devise a comprehensive strategy for moving forward with the effort. The strategy will prioritize community projects and provide estimated levels of effort to the Van Horn Economic Development Corporation (EDC). Upon delivery of the strategy, and approval by the EDC, the project will move into the implementation phase wherein AdventGX will support Van Horn with individual projects and fundraising.
 
AdventGX Hosts Chihuahua Secretary of Commerce and Tourism
On April 18, AdventGX had the honor of hosting Hector Valles, Secretary of Commercial and Tourism Development for the State of Chihuahua, Mexico, and Dr. Raul Favela, International Services, Universidad Autonoma de Chihuahua. During their visit, the Secretary presented his vision for commercial and tourism development in the State of Chihuahua and shared a beautiful slideshow about the state’s abundant natural assets. In turn, Dr. Andy Skadberg and Jose Quintana presented the AdventGX approach to tourism development. As a result of the meetings, AdventGX is submitting a proposal to the Secretary for a comprehensive commercial and economic development effort.
   
 
Meetings/Presentations/Workshops
Skadberg, Tatge Present Texas Education Vacation to B/CS CVB
Mr. Barry Bigger, President and CEO of the Bryan-College Station Convention and Visitors Bureau, invited AdventGX to present Texas Education Vacation to the CVB’s board of directors in late March. Dr. Andy Skadberg and Joan Tatge provided an introduction to AdventGX and demonstrated both Texas Education Vacation and Lauren and Erin’s Travel Adventures to participants. Both online promotional tools were well received by the BCSCVB board.
 
Meador Presents at ANGADI Conference in Nuevo Laredo
Executive Advisory Board Member Stan Meador gave a presentation at the annual conference of the Asociacisn Nacionalde Ganaderos Diversificados (National Diversified Wildlife Breeders Association) on April16th in Nuevo Laredo, Mexico. Meador discussed opportunities to further develop existing hunting opportunities and to diversify into other non-consumptive nature tourism enterprises. Stan’s presentation included the AdventGX approach to tourism development and was mentioned in local news coverage of the event.
 
Skadberg, Ebel Visit Iowa Landowner, Evaluate Tourism Opportunities
Dan Wells of the famous Wells Blue Bunny ice cream invited Andy Skadberg and Executive Advisory Board Member Gary Ebel to visit his ranch located in Northwest Iowa to evaluate nature tourism opportunities. Well’s “Hole ‘n the Wall” ranch currently provides great hunting opportunities, and Dan hopes to expand the operation to include very high end executive hunts and potentially an executive retreat center. Andy spent April 29th touring the ranch, conducting an inventory of resources and learning about Dan’s aspirations for his property. AdventGX is using this information to make recommendations about next-steps for developing the property to fulfill Dan’s goals and objectives.
 
Skadberg and Tutor to Attend Mobile Showcase in California
Craig Tutor, AdventGX Executive Advisory Board Member, and Andy Skadberg will attend Mobile Showcase – an upcoming conference being held May 9-11, 2005 in Indian Wells, California. The conference allows enterprise IT decision makers to see the latest and greatest mobile computing and wireless data communications products and services live on stage. In two short days, more than 40 companies will demonstrate their mobile and wireless products and services, providing Andy and Craig with an excellent preview of technologies with potential application to AdventGX tourism products.

AdventGXtra Mar ’05

AdventGXtra

AdventGXtra is the monthly newsletter for the AdventGX team. Each month, look here for the latest information about new AdventGX projects and initiatives and learn about our newest AdventGX team members.

March 2005

:: AdventGX News
   :. AdventGX to Manage Texas Governor’s Tourism Ad Tracking System
   :. AdventGX Establishes Partnership with StarVision Technologies
   :. Team Makes Scouting Visit to Van Horn
:: Meetings/Presentations/Workshops
   :. Skadberg Invited to Speak at Iowa Tourism Conference
   :. Team Members Participate in Border Governor’s Conference
   :. Andy Skadberg Speaks to Texas Association of Museums
AdventGX News
AdventGX to Manage Texas Governor’s Tourism Ad Tracking System
AdventGX was recently awarded the contract to maintain the Texas Advertisement Tracking Database and Reporting System for the Office of the Governor, Economic Development & Tourism. AdventGX will design, build, host and administer the database, provide a web-based user interface, conduct market analysis and report findings. This high profile project solidifies AdventGX’s position as a lead provider of tourism technology products and support in Texas and will serve as a springboard to similar opportunities throughout the U.S. and internationally.
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AdventGX Establishes Partnership with StarVision Technologies
AdventGX recently signed a Memorandum of Agreement with StarVision Technologies, a College Station based high tech start-up that is producing intelligent vision technologies with broad application to the tourism industry. StarVision and AdventGX have agreed to jointly engage in the development of novel technologies in the areas of Visitor Characterization & Metrics, Visitor Origin, Special Events, crowd flow analysis at special events, visitation measuring and facilities usage metrics, and Space tourism.
 
Team Makes Scouting Visit to Van Horn
Jose Quintana, Andy Skadberg and Joan Tatge traveled to Van Horn, Texas for a scouting trip in anticipation of the upcoming workshops that will formally launch our Van Horn Economic Development project. The team enjoyed the hospitality of Economic Development Corporation CEO Jeff McCoy who shared valuable insights into the project. Van Horn is nestled in a beautiful far-West Texas valley. The town has a rich history and beautiful natural resources.
 

Meetings/Presentations/Workshops
Skadberg Invited to Speak at Iowa Tourism Conference
Andy Skadberg has been invited by the Iowa Department of Economic Development to speak at their October conference. Andy will present on “Successful Community Tourism Development” in two break-out sessions during the conference on October 24th.
 
Team Members Participate in Border Governor’s Conference
AdventGX team members participated in the 2005 Border Governor’s Conference on March 15. Executive Advisory Board member Rosy Saenz-Padilla hosted the Mexican delegates attending the conference, while Andy Skadberg and Joan Tatge both participated in the one day event. The team made great contacts with representatives of Mexican border states and will be following up on prospective relationships.
 
Andy Skadberg Speaks to Texas Association of Museums
Andy Skadberg was one of three panelists who addressed participants at the annual meeting of the Texas Association of Museums on March 30th in Dallas. The panel discussed the Texas Commission on the Arts’ new statewide Craft Initiative designed to support cultural tourism and economic development opportunities for rural communities and the artisans. Andy was joined on the discussion panel by Jim Bob McMillan, Director of Administration and Community Development, Texas Commission on the Arts, and Janie Headrick, State Coordinator, Texas Trails Program, Texas Historical Commission. The panel was chaired by Ann Lancaster, Executive Director, Houston Center for Contemporary Craft.

AdventGXtra Feb’ 05

AdventGXtra

AdventGXtra is the monthly newsletter for the AdventGX team. Each month, look here for the latest information about new AdventGX projects and initiatives and learn about our newest AdventGX team members.

February 2005

:: AdventGX News
   :. Van Horn Project to Kick Off Soon
   :. X-Bar Ranch Featured in Texas Highways
   :. Lauren and Erin’s Travel Adventures Now Online
   :. Travel By Road International Summit Coming Soon
:: Meetings/Presentations/Workshops
   :. Texas Education Vacation, Rediscover Texas Featured at TTIA’s Unity Dinner
   :. Skadberg, Meador Participates in A&M’s Nature Tourism Banner Program
AdventGX News
Van Horn Project to Kick Off Soon
The Van Horn Economic Development Corporation recently informed AdventGX of plans to contract for our economic and tourism development services in support of the Far West Texas region. AdventGX will develop a comprehensive master plan for Van Horn, Texas involving the merging of numerous past planning studies, innovative concepts and existing initiatives. Once contract documents are formalized, the project is expected to kick off quickly with the first ASD workshop expected to take place in March.
 
X-Bar Ranch Featured in Texas Highways
EAB member Stan Meador’s X-Bar Ranch is featured in the February 2005 edition of Texas Highways magazine. The four-page feature presents beautiful photos of the 7,100 acre ranch that beckons ecotourists, hikers, mountain bikers and star gazers to make an escape from the ordinary.
 
Lauren and Erin’s Travel Adventures Now Online
Municipalities and attractions now have a new online promotion tool that captures travel experiences in an engaging virtual travel journal. Lauren and Erin’s Travel Adventures combine the Wyatt sisters’ creative zeal and fun loving perspective in an entertaining and insightful web site that is sure to draw attention online as a powerful promotional tool.The College Station Adventure features stops at the George Bush Presidential Library, the Children’s Museum, the Natural History Museum and the Corps of Cadets Museum. The virtual journal of Austin features the Capital Building, Texas History Museum, Zilker Park and the Nature and Science Center. Check it out online at: http://www.adventgx.com/laurenwyatt/.
 
Travel By Road International Summit Coming Soon
AdventGX will host the first Travel By Road International Summit in College Station later this year. The conference will focus on issues and opportunities facing industries serving business and leisure travelers. Watch for more information on this exciting upcoming international event brought to you by AdventGX.
Meetings/Presentations/Workshops
Texas Education Vacation, Rediscover Texas Featured at TTIA’s Unity Dinner
Chief Knowledge Officer Dr. Andy Skadberg presented the Texas Education Vacation and Rediscover Texas programs as part of the Texas Travel Industry Association’s Unity Dinner program. AdventGX developed the Texas Education Vacation program on behalf of TTIA and the program was formally announced during the dinner which was attended by some 1,100 representatives of the travel industry in Texas. AdventGX also developed the online media kit for the Rediscover Texas campaign, enabling participants to browse media buying options and make advertising reservations online.
 
Skadberg, Meador Participates in A&M’s Nature Tourism Banner Program
AdventGX EAB member Stan Meador hosted and Chief Knowledge Officer Andy Skadberg participated in the first of a series of workshops that are rolling out under the Texas Cooperative Extension’s Nature Tourism Banner Program. The first workshop was held in Eldorado, Texas and was attended by representatives from Texas Farm Bureau, small business land owners and a large ranch owned by Riata Energies. Guiding business owner Pete Szilagyi (writer for the Austin American Statesman), and Jeff McCoy with the Van Horn EDC also participated. Board member Dr. Carson Watt has provided guidance to the Recreation, Park and Tourism Sciences Dept. for developing the program and future collaborations with AdventGX.

AdventGXtra Jan ’05

AdventGXtra

AdventGXtra is the monthly newsletter for the AdventGX team. Each month, look here for the latest information about new AdventGX projects and initiatives and learn about our newest AdventGX team members.

January 2005

:: Meetings/Presentations/Workshops
   :. Texas Education Vacation Web Portal Demonstrated to TTIA
   :. AdventGX to attend Unity Dinner, Showcase Projects
:: Projects
   :. AdventGX Develops Rediscover Texas Online Media Kit
   :. AdventGX.com Enhancements Now Online
   :. Coach Connect Reservation System Winning Praise
   :. Lauren and Erin Wyatt Helping Launch Travel Showcase
:: Team News
   :. New EAB Members
   :. Joan Tatge Launches Communications Services Division
Meetings/Presentations/Workshops
Texas Education Vacation Web Portal Demonstrated to TTIA
Dr. Skadberg recently traveled to McAllen, TX to demonstrate the Texas Education Vacation web portal to the Texas Travel Industry Association (TTIA) Board of Directors. Shortly thereafter TTIA presented the project in Fort Worth, inviting the community associated with TTIA Board Chair Elect Dr. Douglas Harmon to showcase their educational venues.
 
AdventGX to attend Unity Dinner, Showcase Projects
On February 14, the AdventGX team will be in Austin attending the Unity Dinner and showcasing the Rediscover Texas and Texas Education Vacation projects. “For the Love of Texas,” the annual Unity Dinner is an opportunity for the Texas travel industry to demonstrate to legislators the importance, contribution and impact of the industry. Many legislators are expected to attend, including Lieutenant Governor David Dewhurst. At the event, AdventGX will present an upgraded Rediscover Texas Campaign and celebrate the official unveiling of the Texas Education Vacation project.
Projects
AdventGX Develops Rediscover Texas Online Media Kit
AdventGX recently completed the online media kit to promote the Texas Tourism Industry Association’s (TTIA) Rediscover Texas Campaign. As part of the campaign, TTIA has partnered with Clear Channel to offer TTIA members exclusive discounted advertising rates. The goal of Rediscover Texas is to raise awareness of the numerous travel opportunities within the state while showcasing Texas destinations. The campaign will run April 1 – May 15, 2005 and will include Public Service Announcements and giveaways on all Clear Channel stations. AdventGX recently launched the site which can be viewed at http://www.rediscovertexas.org/mediakit.
 
AdventGX.com Enhancements Now Online
AdventGX recently launched the new, enhanced AdventGX.com. Log on to see fresh content including this monthly newsletter, new additions to the AdventGX team and more. Please visit the site at www.AdventGX.com and let us know if you have any comments or recommendations for improvements.
 
Coach Connect Reservation System Winning Praise
In December we announced the deployment of Coach Connect’s world class reservation system at Palm Creek Resort. Since then the AdventGX developed reservation system has been gaining notoriety. Coach Connect’s premier client, Diversified Investments (DI), has added an additional eight sites to the original order for five customized reservation systems, bringing the total number ordered to thirteen.
 
Lauren and Erin Wyatt Helping Launch Travel Showcase
Erin and Lauren Wyatt (daughters of the esteemed Dr. Wyatt, CEO of Food Horizon) traveled to Texas from California this month to help create a new virtual travel journal for AdventGX. Dr. Skadberg hosted the talented duo as they toured educational venues in College Station and Austin, documenting each stop along the way. Erin and Lauren bring fresh creativity and insightful perspective that is certain to result in an engaging new product. Watch for an upcoming showcase of this exciting new online experience.
Team News
New EAB Members
Chris Brown, Homeland Security Technologies, Inc.
Sandra Duran, Representing City of Matamoras
Warren Evans, Texas A&M University
Nancy Millar, McAllen Convention and Visitors Bureau
Rosie Saenz-Zambrano, Texas A&M University
Joan Tatge Launches Communications Services Division
AdventGX is now offering comprehensive marketing communications services. Our newest member of the executive team, Joan Tatge is directing the Communications Services Division, supporting in-house and contract marketing communications, business development, public relations and proposal development. Joan Tatge brings to AGX broad communications experience, including technical communications and marketing of advanced and emerging technologies, government and nonprofit communications and higher education media initiatives. An accomplished grant writer, she has served as project manager and business developer for large federal technology research programs and has provided consulting services particularly focusing on SBIR grants. Before joining AdventGX, Joan was Director of Communications for The Association of Former Students of Texas A&M University, where she was also editor of Texas Aggie magazine.

AdventGXtra Dec ’04

AdventGXtra

AdventGXtra is the monthly newsletter for the AdventGX team. Each month, look here for the latest information about new AdventGX projects and initiatives and learn about our newest AdventGX team members.

:: Initiatives
   :. Mexico Tourism Board
   :. Identifying Potential Showcase Communities
   :. US/Mexico Travel and Tourism Data Improvement Initiative
:: Projects
   :. Coach Connect Launches First WiFi Enabled Rest Area in Texas
   :. Texas Education Vacation Strategy Deployment Workshop
   :. World Class Reservation System Deployed
:: Team News
   :. Andy Skadberg and Travis Nance Join AGX Full Time
   :. Dr. Rick Giardino Joins Board of Directors
   :. New Executive Advisory Board Members
Initiatives
Mexico Tourism Board
AdventGX is in discussion with the Mexico Tourism Board about possible collaboration with AdventGX to support Mexico’s recently restructured tourism development model. A number of meetings are scheduled for the coming months to discuss possible engagements and determine plans for moving forward.
Identifying Potential Showcase Communities
We continue to identify possible showcase communities for the AdventGX tourism development model. Among the emerging possibilities are Brownsville, TX; Marshall, TX; Uvalde, TX; Van Horn, TX; Parral Chihuahua; and Matamoros, Tamaulipas, Mexico.
US/Mexico Travel and Tourism Data Improvement Initiative
AdventGX was invited to participate in the US/Mexico Travel and Tourism Data Improvement Initiative at the beginning of August. Dr. Joe O’Leary, head of Texas A&M’s department of Recreation, Parks & Tourism Sciences, hosted the event aimed at identifying and resolving data gaps in travel and tourism flows between the U.S. and Mexico. A select number of participants attended, including Helen N. Marano, director, Office of Travel and Tourism Industries, International Trade Administration – U.S. Department of Commerce. Mr. Jose Casa, General Director of Information and Analysis for SECTUR, headed the group of Mexican officials. AdventGX was fortunate to be the only private sector participant.
Projects
Coach Connect Launches First WiFi Enabled Rest Area in Texas
On November 29, Coach Connect officially launched the Road Connect program, offering WiFi at the Medina County Safety Rest area near San Antonio. Medina County is the first of more than 100 safety rest areas throughout Texas that Coach Connect will equip with WiFi Internet capability under contract with the Texas Department of Transportation (TxDOT). Coach Connect’s experience with WiFi installation, and AdventGX online information technology tools combined for a winning project that will leverage wireless internet to provide traveler information, and local community tourism promotion to highway travelers. This new offering from Coach Connect, called Road Connect, is an exciting public private partnership debuting in Texas, and other states are already expressing interest in similar programs. During the coming weeks, AdventGX and Coach Connect will focus on procuring sponsors to offset the costs of the wireless installations and information systems.
Texas Education Vacation Strategy Deployment Workshop
September 23-24 AdventGX hosted the AdventGX Strategy Deployment workshop for the Texas Education Vacation program. Partially Funded by the Texas Education Agency, and commissioned by the Texas Travel Industry Association (TTIA), Texas Education Vacation will establish a central clearinghouse of educational venues in Texas and make them available to children and their families as they travel the state of Texas. The program will involve development of venues, web portals, searchable databases and much more. The workshop proved very fruitful, as participants established a complete matrix of project stakeholders and tasks and set priorities for moving forward. Carson Watt, Andy Skadberg and Jose Quintana participated in the workshop along with TTIA’s Paul Serff, Erin Kerley and David Teel.
World Class Reservation System Deployed
AdventGX recently developed and deployed the top online RV registration management and point of sale system in the nation. This new Coach Connect product was first installed at Palm Creek Golf and RV Resort in Casa Grande, AZ. Palm Creek currently boasts 2,000 sites, and will have 2,500 by year’s end, making it the largest resort of its kind in the world. Interest in the reservation system has been tremendous, putting AGX on track to deploy a customized version of the system at five sites for Coach Connect’s premier client Diversified Investments by the end of January 2005.
Team News
Andy Skadberg and Travis Nance Join AGX Full Time
Andy Skadberg came on board full time on November 1st as Chief Knowledge Officer. He comes to AdventGX from Texas A&M University’s Recreation, Park & Tourism Sciences Department, where he remains an adjunct faculty member. In the department he worked to expand and develop nature tourism resources and leverage the Web as a program delivery tool. In his role as Chief Knowledge Officer, Andy will oversee a number of projects, including our Road Connect effort with Coach Connect, the Texas Education Vacation program and other emerging initiatives.Travis Nance also recently joined the AGX team as Director, Special Projects Division. Prior to joining AdventGX he was a Corporate Recruiter and liaison to Texas A&M University for Universal Computer Systems. He has also worked with Westcar Consulting Group and with Texas A&M’s 12th Man Foundation. As Director of Special Projects, Travis will help guide fundraising, marketing, prospecting and business development initiatives.
Dr. Rick Giardino Joins Board of Directors
Texas A&M University’s Dean of Graduate Studies Dr. Rick Giardino recently joined the Board of Directors. Dr. Giardino is also the founder of Camp Planet Earth®, an academic outward bound-type of environmental camp for middle and junior high minority students. His professional career has focused on studying the changing surface of Earth through extensive field work and the use of satellite imagery and GIS. His experiences range from the Canadian and European arctic to the tropical regions of Latin America, Africa and Southeast Asia and the arid regions of the Middle East. Through his research he has been involved in the search for Columbus’s caravels in Jamaica, studies of rainforest deforestation in Sumatra, and sustainability of national parks in Africa.
New Executive Advisory Board Members
Craig Tutor of Oregon Travel Information Counsel, Patrick McMillan of Toxey/McMillan Design Associates, Linda Smarzik of Austin Community College Craig Tutor of Oregon Travel Information Counsel
Patrick McMillan of Toxey/McMillan Design Associates
Linda Smarzik of Austin Community College
Patrick McMillan of Toxey/McMillan Design Associates
Linda Smarzik of Austin Community College